The Women’s Choice Award has honoured industrial thread manufacturer Coats as America’s most recommended yarn brand. The award, given to the company’s Red Heart® yarn brand, is based on a national survey distributed among thousands of women across the US.
Delia Passi, CEO and Founder Women’s Choice Award, said, “The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women. Making it easy to buy with confidence. By carrying the Women’s Choice Award seal, brands like Red Heart® signify their commitment to empower women to make smart buying choices.”
Also Read – Coats names new Group CEO
Coats’ Red Heart® has been active in the market for over 80 years with a suite of quality, trusted yarns and knitting and crochet supplies, along with over 3,000 free patterns to spark imagination.
Commenting on winning the award, Alyson Bell, Vice President of Marketing, Red Heart®, said, “It’s an honour to receive this award again for the third straight year. This award is a symbol of empowering women to identify brands that women trust and recommend.”
It’s worth mentioning that The Women’s Choice Award® represents the extraordinary power and significance of today’s female consumers through their collective voice in determining the most recommended brands, products and services.