LIVA applauds success of its brand ambassador – Kangana Ranaut | Trade News India
Home » News » Trade News » Liva Applauds Success Of Its Brand Ambassador Kangana Ranaut

LIVA applauds success of its brand ambassador – Kangana Ranaut

Share: 
      Newsletter

READ MORE ON Aditya Birla GroupAllen SollyBirla CelluloseLiva

LIVA brand ambassador – Kangana RanautBirla Cellulose’s fluid innovation, ‘LIVA’ has congratulated its brand ambassador, Kangana Ranaut for winning the Best Actress Award for her double role in ‘Tanu Weds Manu Returns’ at 63rd National Film Awards.

In a press release Dilip Gaur, Business Director, Birla Cellulose, a group company of the Aditya Birla Group said, “We at LIVA, value our brand partners – brand ambassador, co-branding partners, LIVA Accredited Partner Forum Members, and believe their partnership is mutually beneficial. We have worked with Kangana for one year and her association has helped us create a fashion connect for LIVA with customers. We take this opportunity to congratulate Kangana for the award and wish her lots more in future.”

Also ReadBirla Cellulose’s fluid innovation ‘LIVA’ partners with FDCI at AIFW to reach fashion designer fraternity

At present, more than 7 million garments carry LIVA tags and about 900 stores adorn the LIVA visual merchandise, and the brand conducts training sessions across India.

As a brand, LIVA has surpassed expectations in terms of reach and volume. It was created with a vision to become an aspirational brand providing consumers the freedom to experience the magic of natural fluid fashion. Moreover, its retail penetration has doubled to nearly 2,000 stores in EBOs and large format stores in the last one year.

LIVA has been created from natural cellulosic fibre and fabric renders the most liquid and soft drape appeal to the silhouette. Today, it is a preferred choice for leading women’s brands like BIBA, Van Heusen, Pantaloons, Allen Solly, Lifestyle, Shopper Stop, FBB, Fusion Beats, Maxx, Park Avenue, Wills Lifestyle and many more in over 140 cities and around 2000 stores.

 

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

Gujarat (India) gets new trade body for garment industry

A new trade body – Association of Apparel Manufacturers and Exporters of Gujarat (AAMEG) – has been formed in Gujarat, India, to address...

Lectra reports strong FY 2016 results

The fiscal 2016 results of Lectra, the technology solution provider, indicated strong growth in operational income and revenues. Lectra’s revenues for fiscal 2016...

EFI reports drop in revenue

Electronics For Imaging Inc., a world leader in customer-focused digital printing innovation, has announced its financial results for the first quarter of current...

Netherlands to explore textile business prospects in Albania

The Netherlands is looking to explore new textile business opportunities in Albania that would boost ties between the two countries. A delegation from...

Trade unions avert industrial disaster in Bangladesh

Trade unions, operating in Bangladesh, claimed to have averted a big industrial disaster after they supported more than 3,000 workers who refused to...

Sri Lankan garment industry’s working conditions upsets MEP

"If the European Union consumers knew the extremely abusive working conditions of the women who produce the clothes they buy from Sri Lanka,...

Tanneries in Bangladesh shifting; workers await job assurance

Bangladesh Government is pushing tanneries to move from national capital’s (Dhaka) Hazaribagh area to the suburbs of Savar. As the process is still...

Apparel Resources interviews Puma India’s Apparel Sourcing Head

Shirish Srivastava, Country Manager – Apparel Sourcing (India) at Puma Global Sourcing, Bangalore an ex-Niftian, a lean manufacturing expert and a black belt...

China’s Kingdom Holdings Limited seeks trading partner in Vietnam

“We are looking for trading partners in Vietnam,” said Eric Sun, International Commercial Director, Kingdom Holdings Limited, China while talking...

US cotton exports forecast to grow 53% in 2016-17

US Department of Agriculture (USDA) has predicted that country may note growth in its cotton exports in 2016-17. With an increase of 53...