Birla Cellulose’s fluid innovation, ‘LIVA’ has congratulated its brand ambassador, Kangana Ranaut for winning the Best Actress Award for her double role in ‘Tanu Weds Manu Returns’ at 63rd National Film Awards.
In a press release Dilip Gaur, Business Director, Birla Cellulose, a group company of the Aditya Birla Group said, “We at LIVA, value our brand partners – brand ambassador, co-branding partners, LIVA Accredited Partner Forum Members, and believe their partnership is mutually beneficial. We have worked with Kangana for one year and her association has helped us create a fashion connect for LIVA with customers. We take this opportunity to congratulate Kangana for the award and wish her lots more in future.”
At present, more than 7 million garments carry LIVA tags and about 900 stores adorn the LIVA visual merchandise, and the brand conducts training sessions across India.
As a brand, LIVA has surpassed expectations in terms of reach and volume. It was created with a vision to become an aspirational brand providing consumers the freedom to experience the magic of natural fluid fashion. Moreover, its retail penetration has doubled to nearly 2,000 stores in EBOs and large format stores in the last one year.
LIVA has been created from natural cellulosic fibre and fabric renders the most liquid and soft drape appeal to the silhouette. Today, it is a preferred choice for leading women’s brands like BIBA, Van Heusen, Pantaloons, Allen Solly, Lifestyle, Shopper Stop, FBB, Fusion Beats, Maxx, Park Avenue, Wills Lifestyle and many more in over 140 cities and around 2000 stores.