Indian undergarments manufacturer Rupa inks deal with Fruit of the Loom | Trade News India
Home » News » Trade News » Indian Undergarments Manufacturer Rupa Inks Deal With Fruit Of The Loom

Indian undergarments manufacturer Rupa inks deal with Fruit of the Loom

Share: 
      Newsletter

READ MORE ON Fruit of the LoomRupaTrade News India

Deal

Image Courtesy: wealth-monitor.com

An agreement has been signed between India’s Oban Fashions Private Limited, a wholly-owned subsidiary of undergarments manufacturer Rupa and Company Limited and America’s Fruit of the Loom Inc. to sell, manufacture, distribute, advertise and sell innerwear and outerwear products in India, under their brand name.

Fruit of the Loom, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company) headquartered in Kentucky, has become the second label after FCUK to be produced and marketed in India by Rupa.

The manufacturer aims to establish Fruit of the Loom as a premium brand in the Indian market. The products would be available in 30,000 outlets over the next five years.

Also ReadH&M notes growth in sales

“At Rupa Group, we are gearing up for rapid expansion and brand licensing is a huge opportunity for us. We would like to leverage this infrastructure and bring several new brands to India and style while enriching customers’ lives through comfort, performance and fun,” Siddhant Agarwal, Vice President, Project and Acquisition – Rupa Group was quoted as saying.

 

Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Fire breaks out at handicrafts unit in Jodhpur (India)

In yet another incident of fire, a handicrafts manufacturing unit gutted when a massive fire broke out in Dhan Laxmi Arts in Indian...

Industry 4.0, a threat to Vietnam’s textiles sector?!

“The fourth Industrial Revolution (Industry 4.0) will present a challenge for Vietnam’s textiles and garment sector within the next five years,” said Le...

India’s Cochin Port Trust proposes facilities to handle cotton trade

Cochin Port Trust, a Government of India establishment which governs Cochin Port – a major port on the Laccadive Sea – Indian Ocean...

Gujarat (India) gets new trade body for garment industry

A new trade body – Association of Apparel Manufacturers and Exporters of Gujarat (AAMEG) – has been formed in Gujarat, India, to address...

Lectra reports strong FY 2016 results

The fiscal 2016 results of Lectra, the technology solution provider, indicated strong growth in operational income and revenues. Lectra’s revenues for fiscal 2016...

EFI reports drop in revenue

Electronics For Imaging Inc., a world leader in customer-focused digital printing innovation, has announced its financial results for the first quarter of current...

Netherlands to explore textile business prospects in Albania

The Netherlands is looking to explore new textile business opportunities in Albania that would boost ties between the two countries. A delegation from...

Trade unions avert industrial disaster in Bangladesh

Trade unions, operating in Bangladesh, claimed to have averted a big industrial disaster after they supported more than 3,000 workers who refused to...

Sri Lankan garment industry’s working conditions upsets MEP

"If the European Union consumers knew the extremely abusive working conditions of the women who produce the clothes they buy from Sri Lanka,...

Tanneries in Bangladesh shifting; workers await job assurance

Bangladesh Government is pushing tanneries to move from national capital’s (Dhaka) Hazaribagh area to the suburbs of Savar. As the process is still...