“Sale of readymade (RMG) garments and hosiery has increased by a whopping 44 per cent in past seven months since ban on alcohol as the people are now utilizing their money on these items,” said Nitish Kumar, Chief Minister, Bihar (India) recently.
Sale of sewing machines have also increased in the state by 19 per cent in between the period of April and December, 2016. This clearly is a proof of citizens utilizing their money on buying good clothes and other household items rather than splurging on liquor, the CM underlined.
The surge in clothing sales is a result of ban on liquor in the region which is now enabling people to spend more on other products, he said. These spending will certainly improve the economy of the state and boost small and big apparel players in Bihar to offer better products and further increase their sales percentage in the coming months.
Nitish also highlighted how liquor ban has ushered in a drastic social change in the state pointing towards hike in sale of milk, sweets and other household items in the mentioned period.