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Polartec launches MtnLogic brand for mountaineers

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MtnLogicPolartec, the premium provider of innovative textile solutions, has announced the launch of MtnLogic, a top-of-the-mountain apparel brand built in collaboration with Peter Whittaker, Founder, MtnLogic and the guides at RMI Expeditions.

The company started the process with a merchant-driven approach to build the best gear possible. MtnLogic is an intimate understanding of how gear needs to function in the field drives the design process. The result of the unique and rigorous guide-driven process is a pure expression of alpine workwear: the very best tools built to the specifications of mountain professionals.

Also ReadPolartec to relaunch PolarFleece brand

“What sets this process apart is the combination of best-in-class fabrics from Polartec and a design process where need dictates product. MtnLogic was developed by guides to first solve their apparel problems, with commercial considerations secondary. It shows how a product-first approach with Polartec can enable the most authentic product creation,” says Gary Smith, CEO, Polartec.

The MtnLogic collection containing 19 styles developed by over 60 RMI guides during a 12-month development timeline testing over 7,000 pieces of apparel through over 1.2 million vertical feet of climbing.

 

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