Melon Fashion takes steps to better connect design & manufacturing teams | Technology News Russia
Home » News » Technology News » Melon Fashion Takes Steps To Better Connect Design Manufacturing Teams

Melon Fashion takes steps to better connect design & manufacturing teams


READ MORE ON Fashion BrandMelon Fashion GroupTechnology News Russia

Melon FashionRussian fashion brand, Melon Fashion Group, has opted for Netherlands-based ‘Orange Business Services’ for a virtual fitting room solution that will use immersive video conferencing, to link designers with the manufacturing staff. According to company officials, this step is a part of Group’s strategy of adopting cloud services, which will help it optimize operating processes and achieve cost savings.

Alexey Morozov, CIO, Melon Fashion Group, commented, “The virtual fitting room service based on Open Video Presence has enabled us to optimize our designers’ work and speed up the preparation of new products for mass production.” With the incorporation of this system, designers for the Group’s three brands: Zarina, Love Republic and Befree, will be able to easily collaborate with manufacturing teams all along the design and production process of apparels.

Explaining the need of this technology, the fashion brand reports that it was running behind from its production schedule as it had to ship specimens from the factory – which is located in China, back to the designers – who sit in the head office in Russia, for each internal product quality evaluation. Thus, the Orange solution will aid Melon Fashion Group recover this time and eliminate unnecessary transport costs.

Also ReadForman Mills to adopt Aptos technological solutions

Furthermore, the Melon ‘virtual fitting room’ is based on Open Video Presence with video speeds up to 20Mbit/s. The video conferencing service does not require any specific equipment, and users can connect to a conference from any device, including mobile, to view the fitting results. Design and manufacturing staff can even access the information after the online session has come to an end. 500 Polycom RealPresence terminals have also been installed in its offices, featuring high-resolution cameras, making it easy to distinguish even the finest points of the products, such as the seam stitching or fabric detail.


Have some news? Let us know on

Comments are closed.

Recommended by Apparel Resources

Santoni, Nilit join hands for a ‘Cool’ Seamless AthleticWear

Santoni, the Italian knitting machinery manufacturer, has joined forces with the Israel-based nylon fibre specialist, Nilit; for an entire new high-performance athletic wear...

Stoll Launches Knitting Networking System ‘Knitelligence’

Stoll, German pioneer in flat knitting machinery manufacturing, has unveiled a new networking solution ‘Knitelligence’ to enhance efficiency of the entire knitting value...

Fly Fishing Brands Opt for Polygiene® Odour Control Technology

Fly fishing brands Orvis and Simms are set to incorporate Polygiene’s odour control technology in their upcoming Spring ’18 collection. Both the companies...

Size Stream to bring 3D Body Scanning Technology to India

Size Stream, a leader in providing 3D body scanning solutions, is mulling over expanding the reach of its size measurement technology in the...

Gerber’s Sam Simpson Retires after 47 Years of Leadership

Sam Simpson, Vice President of Global Strategic Accounts at Gerber Technology, has announced his retirement. The veteran will, however, continue to assist Gerber Technology as a Consultant and provide updates...

INVISTA Launches Fabric Finder Tool for Intimate Apparel Industry

Leading manufacturer of chemical intermediaries, polymers and fibres, INVISTA has launched a new tool named ‘LYCRA Bra Fabric Finder’, to make life easier...

Lectra with Giorgio Armani organises competition in Italian fashion school

Lectra, a front runner in integrated technology solutions for fabrics, leather, technical textiles and composite material industries; recently organised a pattern-making competition for fashion design students of Istituto Secoli in...

Chevalier deploys Gerber’s YuniquePLM Cloud software

Chevalier, the Sweden-based manufacturer of high-quality hunting clothes, has deployed YuniquePLM Cloud software offered by Gerber Technology. The latter provides technology solutions in...

Medline to offer antimicrobial treatment SilvaClean

US-based patient-centred solutions and services provider, Medline, has signed an agreement to supply ‘SilvaClean’, an anti-microbial laundry solution, to US hospitals and healthcare...

Tukatech, University of Fashion join hands on TUKAcad video training

The University of Fashion (UofF) has partnered with Tukatech to provide video training lessons on TUKAcad, Tukatech’s flagship software for pattern making, grading...