Russian fashion brand, Melon Fashion Group, has opted for Netherlands-based ‘Orange Business Services’ for a virtual fitting room solution that will use immersive video conferencing, to link designers with the manufacturing staff. According to company officials, this step is a part of Group’s strategy of adopting cloud services, which will help it optimize operating processes and achieve cost savings.
Alexey Morozov, CIO, Melon Fashion Group, commented, “The virtual fitting room service based on Open Video Presence has enabled us to optimize our designers’ work and speed up the preparation of new products for mass production.” With the incorporation of this system, designers for the Group’s three brands: Zarina, Love Republic and Befree, will be able to easily collaborate with manufacturing teams all along the design and production process of apparels.
Explaining the need of this technology, the fashion brand reports that it was running behind from its production schedule as it had to ship specimens from the factory – which is located in China, back to the designers – who sit in the head office in Russia, for each internal product quality evaluation. Thus, the Orange solution will aid Melon Fashion Group recover this time and eliminate unnecessary transport costs.
Furthermore, the Melon ‘virtual fitting room’ is based on Open Video Presence with video speeds up to 20Mbit/s. The video conferencing service does not require any specific equipment, and users can connect to a conference from any device, including mobile, to view the fitting results. Design and manufacturing staff can even access the information after the online session has come to an end. 500 Polycom RealPresence terminals have also been installed in its offices, featuring high-resolution cameras, making it easy to distinguish even the finest points of the products, such as the seam stitching or fabric detail.