Avery Dennison RBIS and EVRYTHNG unveil ‘smart jackets’ | Technology News USA
Home » News » Technology News » Avery Dennison Rbis And Evrythng Unveil Smart Jackets

Avery Dennison RBIS and EVRYTHNG unveil ‘smart jackets’

Share: 
      Newsletter

READ MORE ON Avery DennisonSmart ApparelTechnology News USA

BRIGHT BMBR Connected Jackets

Image Courtesy: psfk.com

Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Fortune 500 packaging materials leader Avery Dennison, and IoT Smart Products Platform pioneer ‘EVRYTHNG’, announced a cutting-edge collaboration with New York-based fashion brand – ‘Rochambeau’ to produce an exclusive Fall/Winter run of ‘BRIGHT BMBR’ connected jackets powered by Avery Dennison’s Janela™ platform and EVRYTHNG’s intelligent IoT cloud. The #BornDigital garments offer consumers exclusive dining, art, retail and fashion experiences. These smart garments feature one-of-a-kind digital experiences designed as part of the physical product, and were demonstrated at Decoded Fashion NYC, held on 1st and 2nd November 2016 in New York City, USA.

The retail launch of the jacket will follow in early December, via its exclusive retail partner ‘The New Stand’, a New York-based next-generation experiential retail store that delivers new physical and digital experiences, combining products, media, brands, and commerce.

The ‘BRIGHT BMBR’ smart product experience can be previewed at its website, of which there are 15 individually numbered, connected jackets, each capable of unlocking a hand-picked selection of unique New York City restaurant, gallery, club, retail and fashion experiences.

Also ReadAvery Dennison reveals second quarter results

Laurence Chandler, Founder, Rochambeau stated, “We started Rochambeau as an outlet for creative expression and artistic collaboration. We can’t think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. We’re excited about designing more Rochambeau products which are born digital.”

The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label with a custom NFC chip and personalized QR code. Consumers can use their smartphones to connect with these smart tags and access the curated experiences and gifts that come with their BRIGHT BMBR.

Deon Stander, Vice President and General Manager, Avery Dennison’s RBIS division said, “We work with leaders in the apparel and footwear industry worldwide and are always looking to work with the next generation of global fashion brands. We are delighted to collaborate with Rochambeau and demonstrate how adding digital identities to garments creates a valuable, new channel for consumer engagement to support our retail brand customers.”

 

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

Directa Plus collabs with Alfredo Grassi for G+ workwear

Graphene specialist Directa Plus is all set to develop a new range of highly performing technical textiles and workwear product lines in collaboration...

Jack India opens two service centres

Jack India, a subsidiary of garment machinery manufacturer Jack Sewing Machine Co. Ltd. (China) and a popular brand amongst the Asian apparel manufacturing units, has opened...

AFFOA opens National Fabric Innovation Centre

Advanced Functional Fabrics of America (AFFOA) has opened National Fabric Innovation Centre in Cambridge, Massachusetts, USA with the launch of new functional fabrics....

NYC Alliance selects CGS’s BlueCherry PLM

NYC Alliance Holdings Inc., a multi-platform apparel company, has selected CGS’ BlueCherry® Product Lifecycle Management (PLM) solution, providing end-to-end capabilities for apparel and consumer lifestyle brands. The implementation of BlueCherry...

Solara launches ‘TransDRY’ yarn technology

Peru-based Solara, one of the prominent hosiery manufacturers in South America, has launched a new yarn technology ‘TransDRY’ offering odour-fighting, quick drying properties...

Shoppers Stop deploys JDA Warehouse Management solution

India-based retail chain Shoppers Stop has successfully implemented JDA Warehouse Management solution across its four warehouses in Mumbai, Bangalore, Kolkata and Delhi in...

Software to send alerts on GST non-compliance is here!

The Clothing Manufacturers Association of India (CMAI) in partnership with Tata Consultancy Services (TCS), an Indian multinational information technology service, consulting and business...

Lectra launches ‘Versalis LeatherSuite V6’

Aiming to maximize the performance of Versalis digital leather-cutting solution, Lectra – the world leader in integrated technology solutions dedicated to industries using...

TXT Retail teams up with Korus Consulting

TXT Retail, an Italy-based leading provider of end-to-end merchandise lifecycle management solutions for the luxury and fashion industry, has partnered with system integrator...

Visual Next launches updated Beta version of PLM solution

A global pioneer in fashion software solutions, Visual Next has recently announced the release of a beta version of their PLM solution. The...