Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Fortune 500 packaging materials leader Avery Dennison, and IoT Smart Products Platform pioneer ‘EVRYTHNG’, announced a cutting-edge collaboration with New York-based fashion brand – ‘Rochambeau’ to produce an exclusive Fall/Winter run of ‘BRIGHT BMBR’ connected jackets powered by Avery Dennison’s Janela™ platform and EVRYTHNG’s intelligent IoT cloud. The #BornDigital garments offer consumers exclusive dining, art, retail and fashion experiences. These smart garments feature one-of-a-kind digital experiences designed as part of the physical product, and were demonstrated at Decoded Fashion NYC, held on 1st and 2nd November 2016 in New York City, USA.
The retail launch of the jacket will follow in early December, via its exclusive retail partner ‘The New Stand’, a New York-based next-generation experiential retail store that delivers new physical and digital experiences, combining products, media, brands, and commerce.
The ‘BRIGHT BMBR’ smart product experience can be previewed at its website, of which there are 15 individually numbered, connected jackets, each capable of unlocking a hand-picked selection of unique New York City restaurant, gallery, club, retail and fashion experiences.
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Laurence Chandler, Founder, Rochambeau stated, “We started Rochambeau as an outlet for creative expression and artistic collaboration. We can’t think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. We’re excited about designing more Rochambeau products which are born digital.”
The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label with a custom NFC chip and personalized QR code. Consumers can use their smartphones to connect with these smart tags and access the curated experiences and gifts that come with their BRIGHT BMBR.
Deon Stander, Vice President and General Manager, Avery Dennison’s RBIS division said, “We work with leaders in the apparel and footwear industry worldwide and are always looking to work with the next generation of global fashion brands. We are delighted to collaborate with Rochambeau and demonstrate how adding digital identities to garments creates a valuable, new channel for consumer engagement to support our retail brand customers.”