VF Corporation – a global leader in branded lifestyle apparel, footwear and accessories – who joined Better Cotton Initiative (BCI) as a fast-track member in 2012, has decided to use 100 per cent sustainably grown cotton in its brands — a goal VF brands have embraced and started working to achieve.
Cotton is an integral material comprising much of the apparel consumers wear today. Since joining BCI, VF has invested to increase the supply of sustainable cotton. At the end of 2016, approximately 13 per cent of VF’s cotton was sourced as “Better Cotton”. The partnership helps make global cotton production better for people who produce it and the environment in which it grows.
As one of the largest apparel companies in the world, VF uses about 1 per cent of the world’s entire cotton yield annually to produce its apparel and footwear.
This scale of cotton use, combined with its focus on environmental responsibility, is what led VF to collaborate with the Better Cotton Initiative (BCI) and other organizations to ensure the improved sustainability of cotton and to fulfil future generations’ demand.
“As a leader in the apparel industry, we have a responsibility to take a leading role in moving our industry toward sustainable practices,” said Brad van Voorhees, Senior Manager, VF Global Responsible Sourcing, adding, “But more importantly, we can make a measurable impact on farmers across the globe by improving their quality of life.”