EVRYTHNG, the IoT Smart Products Platform, has announced a pioneering partnership with Sustainable Apparel Coalition (SAC), a global industry coalition standardizing social and environmental sustainability performance measurement, and Avery Dennison RBIS, a global leader in apparel and footwear industry solutions.
Jason Kibbey, CEO, SAC said, “Our partnership with EVRYTHNG and Avery Dennison accelerates our progress toward realizing a vision of consumers using the Higg Index to evaluate and influence the product choices they make.”
The partnership will begin with the launch of a smart products pilot programme leveraging EVRYTHNG’s platform and Avery Dennison’s sustainable unique identity labels, coupled with the SAC’s industry-leading Higg Index and will run between May and July 2017. The programme allows participating brands to test how Higg Index performance information can be shared directly to consumers and other stakeholders via unique digital identities and smart labels on products.
Also Read – SAC updates Higg Materials Sustainability Index
It may be mentioned here that EVRYTHNG enables brands to digitize their products at the point of manufacture with software identities in the cloud through global packaging partnerships. The #BornDigital™ products allow brands the ability to capture and share sustainability information anywhere in the supply chain – providing consumers with greater product transparency, enabling them to make informed purchasing decisions rooted in sustainability.
“Sustainability has the power to influence consumer purchase behaviour. Through our partnership with the Sustainable Apparel Coalition and Avery Dennison, we’re giving some of the leading apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships,” said Andy Hobsbawm, Co-founder and CMO, EVRYTHNG.
Michael Colarossi, Vice President – Innovation, Product Line Management and Sustainability, Avery Dennison RBIS added that the company is committed to providing responsible, innovative solutions to customers as part of our core value of sustainability.