Global fashion retailer C&A’s charitable arm, C&A Foundation has launched a global initiative aimed at helping brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion.
‘Fashion for Good’ is a joint-industry initiative involving Sustainable Apparel Coalition (SAC), Ellen MacArthur Foundation and IDH, and Sustainable Trade Initiative. The initiative offers practical action in the form of support, funding and roadmaps, and by fostering a sector-wide collaboration rather than competition and aims to enable innovation and widespread adoption of “good fashion practice”.
With an innovation hub in Amsterdam, a start-up accelerator in Silicon Valley, California, and a global network of ‘change makers’, Fashion for Good re-imagines how fashion is designed, made, worn and reused so that people, companies and the planet can all thrive. By mobilizing around a collective innovation and investment agenda, we will spark and scale technologies and business models that have the potential to change the sector profoundly. And by openly sharing what we learn, we will guide the fashion industry toward a future in which brands, suppliers, communities and our planet can all thrive. Fashion for Good will launch its first hub in Amsterdam on March 30.
It may be mentioned here that the new initiative is part of C&A Foundation’s wider efforts to drive the transition to circular fashion by nurturing and scaling solutions that can change the way clothes are made, used, and reused.