Benetton is now member of International Wool Textile Organization | Sustainability News Italy
Home » News » Sustainability News » Benetton Is Now Member Of International Wool Textile Organization

Benetton is now member of International Wool Textile Organization

Share: 
      Newsletter

READ MORE ON Apparel BrandBenettonSustainability News Italy

UCB

Image Courtesy: pinterest.com

Benetton has become first European fashion brand to become a member of International Wool Textile Organisation (IWTO). Formed in 1930 through an agreement between the main representatives of the international textile industry, IWTO represents the interests of the wool textile on a global scale, facilitating industry strategies, ensuring production standards and sustainability and promoting cooperation between the various players involved in the market.

The fashion brand’s decision to join IWTO further underlines the central role of knitwear and wool in its overall strategy. Wool’s highly elastic and resilient natural fibres make it an extraordinary and unique material, which – when combined with innovative knitting technology – allows for the purest expression of the United Colors of Benetton brand identity.

IWTO membership will enable Benetton Group to strengthen its commitment to sustainability and transparency in the supply chain, setting in motion a continuous dialogue with the main players of the wool industry and allowing the Group to participate actively in discussions on current important issues, such as wool recycling, research on yarn quality and the application of animal welfare principles within the wool industry supply chain.

Also ReadAlessandro Benetton steps down from Benetton’s Board of Directors

Benetton will make its IWTO debut at the Organisation’s upcoming Annual Congress, May 3-5, in Harrogate (UK).

“We are the first European fashion company to join IWTO,” noted Marco Airoldi, Chief Executive of Benetton Group, adding, “This is a new first and a further demonstration of the ethical approach which is at the heart of Benetton Group, a company for whom social commitment, caring for the environment, a well-monitored supply chain and transparency towards the consumer are the core values of a model of responsibility that goes above and beyond our commercial objectives.”

 

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

A&E Commits to Sustainable Textiles, Zero Discharge of Hazardous Chemical

Zero Discharge of Hazardous Chemical (ZDHC) Programme, a collaboration of over 20 leading brands, more than 30 value chain affiliates and 14 associates, has...

AEPC launches ‘Indian Apparel Industry Sustain Ability (AISA) Programme

Apparel Export Promotion Council (AEPC), India’s official body of garment exporters, has recently launched the Indian Apparel Industry Sustain Ability (AISA) Programme. The program aims to make the Indian garment...

Lectra forms a New Chair for Advanced Sustainable Textile Technology

France-based technology services provider- Lectra, l’École supérieure des technologies industrielles avancées (ESTIA), Today Tomorrow Textiles Foundation and JPS Conseil have formed a ‘Biarritz...

Boiler blasts in Bangladesh garment industry, claim 70 plus in 5yrs

Despite continuous efforts from various organisations like ILO, Accord and Alliance, Bangladesh garment industry has been struggling to ensure workplace safety for many...

Birla Cellulose’s Vilayat (Gujarat) unit bags FSC C-o-C certification

The Vilayat Unit of Birla Cellulose, a division of the Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF),...

WRAP launches Sustainable Clothing Guide

UK-based Waste and Resources Action Programme (WRAP), which works with businesses, individuals and communities to achieve a circular economy by helping them reduce...

Vietnamese textile companies save millions via sustainability initiatives

International Financial Corporation (IFC) has launched a US $ 9.9 million project to assist Vietnamese garment and textile companies in enhancing resource efficiency...

Burberry funds university to develop sustainable materials

A fund of £ 3 million has been granted by the Burberry Foundation to Royal College of Art (RCA) to start Burberry Material...

AMSilk gets TÜV SÜD certification

AMSilk GmbH, world’s first industrial supplier of synthetic silk biopolymers for use in textile products and medical devices, has received certification according to...

Grasim Industries earns USDA Biobased Certification

Grasim Industries Limited, a flagship company of Aditya Birla Group, has earned the US Department of Agriculture (USDA) Certified Biobased Product Label for...