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100 fashion brands are now part of CanopyStyle


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Image Courtesy: ecouterre.com

Canopy, an award winning environmental non-profit organization dedicated to protecting the world’s forests, species and climate, announced that its sustainability initiative – CanopyStyle has hit the significant milestone of 100 committed fashion brands. Now ‘CanopyStyle 100’ focuses on the elimination of ancient and endangered forests from the production of rayon and viscose fabrics and consists of 100 global brands, designers and retailers who have strong sustainable sourcing policies.

Manu Rastogi, Textile R&D and Responsible Materials Manager, Kathmandu, commented, “The strength of the collective action being driven by the CanopyStyle 100 is how my company will be successful in addressing the critical issue of protecting endangered forests from ending up in fabrics.”

According to the organization, Kathmandu, SVILU, Raquel Allegra and Duffield Design are the latest to join the ground-breaking initiative with strong forest conservation sourcing policies making the CanopyStyle 100 a reality. Collectively these companies represent over US $ 115 billion in annual revenue and all are committed to end sourcing of ancient and endangered forests or controversial sources in fabrics from their supply chain.

Also ReadVF Corporation’s new policy aims to minimize impact on endangered forests

Aforementioned companies are all set to kick-start sourcing next generation closed loop rayon and viscose from recycled clothing and left-over straw. They will also put their global might behind Canopy’s work to advance conservation solutions on the ground for landscapes of hope including Quebec’s Broadback Forest, Indonesia’s Leuser Ecosystem and British Columbia’s last stands on Vancouver Island.

“No-one wants the last stands of 1,000 year old trees cut down to make their jeans or t-shirts. The CanopyStyle 100 is acting on that and as a result we see similar sourcing commitments from nine out of the world’s top 10 largest viscose producers,” said Nicole Rycroft, Executive Director of Canopy.


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