In a bid to offer menswear, womenswear and accessories to Indian consumers, London-based luxury fashion brand Ted Baker has entered into an agreement with Aditya Birla Fashion and Retail Ltd. (ABFRL), bringing the ‘No Ordinary Designer Label’ luxury brand to India.
Also Read – Aditya Birla names new Fashion Business Head
Sathyajit, President – International brands – Madura F&L, Aditya Birla Fashion and Retail Ltd. stated, “Ted is a much-anticipated addition to our portfolio representing a unique and much needed statement in men’s and women’s fashion today, built on its unswerving focus on quality, attention to detail and quirky sense of humour.”
ABFRL’s portfolio of brands spans luxury, premium, sub-premium and fast fashion segments. The addition of Ted Baker will further augment ABFRL’s position in the affordable luxury space giving its customers a taste of high end fashion.
Ashish Dikshit, Business Head, ABFRL averred, “We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. This unique partnership will enable our consumers to explore a whole new world of creativity in fashion for men and women.”
Also Read – Ted Baker out with its H1 financial report
A representative from Ted Baker mentioned, “Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted’s irreverent sense of humour and a firm commitment to good old-fashioned values. Ted is proud to be partnering with ABFRL to bring something new to customers in India.”
Ted Baker has over 500 stores across Europe, the US, Canada, Australia, Asia, China, South Africa and the Middle East.