Sportswear retailer Puma records 10% sales boom in Q4 | Retail News Germany
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Sportswear retailer Puma records 10% sales boom in Q4


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Sportswear giant Puma has revealed its financial results for fourth quarter of the 2016 financial year. The company’s sales increased 10 per cent on currency adjusted basis to Euro 958 million with growth across all regions and product segments. The EBIT improved 30 per cent in the period to Euro 14 million.

In the full-year 2016 period, sportswear retailer’s sales surged 10 per cent on currency adjusted basis to Euro 3,627 million. While, the EBIT rose 33 per cent to Euro 128 million.

Bjørn Gulden, Chief Executive Officer, Puma commented, “We have seen a continued increase of interest in our products and brand both from consumers and retailers. The sell-through of our new product launches has been good. The year has confirmed, that our strategy has been right and we will continue to invest in our mission of becoming the Fastest Sports Brand in the World. We feel confident that we will continue to see revenue growth and a significant increase in earnings again in 2017.”

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Headquartered in Herzogenaurach, Germany, Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories.


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