Reliance Brands enters into JV with Swiss luxury brand Bally | Retail News India
Home » News » Retailers News » Reliance Brands Enters Into Jv With Swiss Luxury Brand Bally

Reliance Brands enters into JV with Swiss luxury brand Bally

Share: 
      Newsletter

READ MORE ON BallyExpansionLuxury BrandReliance BrandsRetailer News India

Luxury Brand Bally

Image Courtesy: designscene.net

Reliance Brands Ltd., a part of Reliance Industries Group, has entered into a joint venture with the Swiss luxury brand Bally.

The company said in a statement that under the terms of the agreement, the joint venture will have exclusive distribution and marketing rights for Bally in the country. The luxury brand offers designs across various categories, including accessories, ready-to-wear and more.

Commenting on the partnership, Frederic de Narp, CEO, Bally said, “We are very excited about this joint venture. In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations in four key cities – New Delhi, Mumbai, Chennai and Kolkata. Indian consumers are very discerning and have an appreciation for quality and craftsmanship, the demands for which Bally is perfectly suited to meet.”

Also Read PVH Corp. and Grupo Axo announce closing of Mexican JV

It may be mentioned here that the new store in India will be part of Bally’s global expansion plan under which the brand recently opened two new concept flagships in Tokyo and Los Angeles this year. Two more new flagship stores on New York’s Madison Avenue and Beijing’s China World Mall will be opened next year.

 

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

JD.com invests £ 315.5 million in Farfetch

A strategic deal has been inked between Farfetch, a global fashion e-commerce platform and JD.com, one of China's biggest e-commerce companies, to help...

Nordstrom Rack to open in Wisconsin (US)

Nordstrom, US-based leading fashion specialty retailer, has announced to open a Nordstrom Rack store at Bayshore Town Center in Glendale, Wisconsin, USA. The...

Sears Canada files for bankruptcy

Sears Canada Inc. has announced that Sears Canada and certain of its subsidiaries have applied in Ontario Superior Court of Justice (Commercial List)...

Old Navy opens maiden store in Vietnam

Fashion brand Old Navy has opened its first store in Vietnam. The store, which is located on the lower B1 floor of Vincom...

The Children’s Place to open stores across Southeast Asia

The Children’s Place, the largest pure-play children’s speciality apparel retailer in North America, is all set to unveil new stores across Southeast Asia....

Burberry’s Chairman to depart

Sir John Peace, who has been the Chairman of UK-based global luxury brand Burberry since 2002, is likely to depart from the company...

Amazon India sees rise in demand for yoga fashion merchandise

E-commerce giant Amazon has witnessed increase in demand for yoga fashion merchandise in Indian market. The retailer has seen a growth of over...

Amazon now lets you try clothes before buying!

Buying clothes online sometimes becomes painful as the pair of shirt and trousers you bought, might just not fit. And then comes even...

Dollar General names new EVP & CIO

Dollar General Corporation, an American chain of variety stores headquartered in Tennessee, has announced appointment of Carman Wenkoff as Executive Vice President and...

C&A Europe appoints new CEO

COFRA Holding has announced appointment of Alain Caparros to the position of Chief Executive Officer (CEO) for its C&A Europe retail business, effective...