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P&G inks deal with Future Group


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A deal akin to the one Procter & Gamble (P&G) has with Walmart, has been shaped between P&G, the world’s biggest consumer goods company, and India-based Future Group, led by Kishore Biyani. The deal has been forged between them for joint sales forecasting and planning, exclusive product releases. P&G’s global CEO David Taylor is currently in India for the MoU.

“It will help us to grow sales, and for P&G it will lead to an increased market share. There will be collaboration in a lot of things including supply chain, planning strategies and managing shelf space,” said Kishore Biyani, Founder, Future Group.

Future Group, as one of India’s retail pioneers with multiple retail formats, connects a diverse and passionate community of Indian buyers, sellers and businesses. The Group has its presence in 221 cities through an 800-strong store network of supermarket brands such as Big Bazaar, EasyDay and Nilgiris.

Also ReadFuture Group plans to open 35 new FBB stores this fiscal

Future Group, a prominent player in the retail and fashion sector, is also planning to open as many as 35 standalone FBB apparel stores in the fiscal year starting this April.


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