Welling will have a key role in executing the commercial strategy while being the primary interface between the brand and the sales force. He will also lead the effort to further build the brand within the outdoor industry and work directly with the marketing and product teams.
“We are beyond thrilled to have the experience and expertise that Andy brings with him to Sherpa. He will be a key player to continue the upward trajectory of the Sherpa brand here in North America and we couldn’t be more excited to welcome him to the family,” says Tsedo Sherpa-Ednalino, Chief Operating Officer, Sherpa Adventure Gear.
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With an experience of more than 25 years, Welling has worked with brands such as Kelty, The North Face, Patagonia and Marmot. With a strong background in the outdoor apparel category, he will use his established relationships with well-known retailers to move the brand forward.
Enthralled with the appointment, Welling comments, “The story and vision behind the brand is unique and intriguing and the exceptional product line directly correlates with the trend in the marketplace. I’m looking forward to the opportunity to grow the business in a sustainable way and help bring Sherpa to the next level.”