Online fashion retailer N Brown aims to improve customer experience | Retail News UK
Home » News » Retailers News » Online Fashion Retailer N Brown Aims To Improve Customer Experience

Online fashion retailer N Brown aims to improve customer experience

Share: 
      Newsletter

READ MORE ON Apparel RetailerOnline Fashion RetailerRetailer News UK

N Brown Group

Image Courtesy: nbrown.co.uk

Cloud and on-premises enterprise software solutions provider, NICE recently announced that N Brown Group, a leading online fashion retailer, is expanding the implementation of NICE’s Total Voice of Customer Solution to improve the quality of its customer experience insights. This is part of a robust customer-centric initiative throughout the organization.

N Brown Group, whose brands include JD Williams, Simply Be and Jacamo, is focusing on improving the customer experience at several key stages along the customer journey, including frontline customer service, product and delivery. The NICE Total Voice of the Customer Solution enables the company to analyse what their customers are saying in calls, chats, e-mails, on the web and on any other channel, in order to get a complete picture of the customer experience. Based on the feedback given at each of those stages, a dedicated insight team presents concrete recommendations to improve the customer experience.

Scott Barker, Head of Customer Service Operations, N Brown Group averred, “The NICE solution plays a critical role in our ‘Fit for the Future’ CX improvement program. Voice of the Customer is an important catalyst for improving customer service, especially as our business moves more online and streamlines for greater efficiency. NICE Total Voc is the anchor for our customer-centric initiative, and will help our organization align at all levels to ensure that our colleagues are acting on the insight received.”

Also Read Balenciaga, Fendi top online purchasing experience ranking

Headquartered in Manchester, the fashion retailer employs over 2,600 people across the UK. It is a leading multi-channel, specialist fit company offering customers an extensive range of products in clothing, footwear and homewares. The Group has 140 years of experience in home shopping and is focused on its core mantra of ‘Fashion that Fits’.

 

Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Apparel brand The Limited files for Bankruptcy

US-based women’s apparel retailer, The Limited has filed for chapter 11 bankruptcy protection in the U.S. Bankruptcy Court with plans to sell its...

American retailer Target’s sales tumbles 4.9%

Target Corporation, the US-based retailer, has reported a decrease of 1.3 per cent in comparable sales during the combined November/December period. In the...

RYU partners with Polygiene for odour-free apparel

US-based athletic apparel brand, RYU Apparel Inc., has teamed up with Polygiene on a new line of Vapor tanks for men and women....

Zalando breaks € 1billion barrier in Q4

Zalando, Europe’s leading online fashion platform, reported its revenues worth Euro 1,086-1,094 million, up by 25-26 per cent in the fourth quarter of...

Hugo Boss unveils fourth quarter results

German luxury fashion house Hugo Boss has unveiled its financial report for the fourth quarter of the financial year 2016. Group sales declined 1...

Walmart to add 10,000 new retail jobs in US

Leading American multinational retail corporation Walmart has announced the creation of 10,000 new retail jobs in the United States as a result of...

Fashion brand UNIQLO to make its supply chain public

UNIQLO, Japanese fashion brand, manufacturer and retailer, has decided to make its supply chain public. The decision has been take in view of...

Australians still trust brick-and-mortar retailers more: Report

44 per cent of Australians made their last online purchase from a traditional retailer's online store while only 35 per cent purchased from...

2016 holiday season retail sales rise 4%: NRF

2016 holiday season retail sales during the period of November and December increased 4 per cent to US $ 658.3 billion over 2015....

Amazon to be the No. 1 apparel seller in US

Growing dominance of e-commerce giant Amzaon.com Inc. in the apparel sector can create issues for fashion brands like Macy’s, Nordstrom and JCPenney…The online...