NIKE, ‘most valuable’ apparel brand: Report | Retail News USA
Home » News » Retailers News » Nike Most Valuable Apparel Brand Report

NIKE, ‘most valuable’ apparel brand: Report


READ MORE ON Louis VuittonMarket ReportNikeRetailer News USAZara


Image Courtesy:

American sportswear giant NIKE has once again been named the world’s ‘most valuable’ apparel brand after a 13 per cent surge in brand value to US $ 32 billion, according to a report by Brand Finance.

The retailer’s strength score of 92, measured by marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, and its AAA+ rating, made the sportswear giant the most powerful brand in the sector and third most powerful across all sectors.

“NIKE’s strength can be attributed to the apparel giant’s ability to continuously innovate and deliver state-of-the-art products to a range of consumer demographics,” stated Brand Finance. Most recently, Nike launched performance hijab and a plus-size collection. Alongside its products, the brand also delivers powerful messages through its marketing campaigns, which Brand Finance states “undoubtedly bolsters” its brand value and strength.

H&M bagged the second place with a brand value of US $ 19 billion, up by 24 per cent last year, contributed by expansion of its retail stores, opening 442 in 2016 alone. Not too far behind in third spot is Zara, which saw its brand valued at US $ 14.4 billion. It is the flexibility of Zara’s fast fashion model that allows it to adapt its clothing to unpredictable circumstances such as unusual changes in weather and means that its brand’s value “flourishes as a result of this competitive advantage”, as per the report.

Also ReadNIKE, most ‘Intimate Apparel Brand’: MBLM Report

The report also underlined that Zara overtook Louis Vuitton, valued at US $ 13 billion. However, the French fashion houses does still remain the most valuable luxury apparel brand on the list, followed by, Hermès (US $ 8.3 billion), Gucci (US $ 6.8 billion), Donna Karan (US $ 6.6 billion), and Coach increased up the listings with US $ 4.6 billion, while Burberry (US $ 4 billion) and Michael Kors (US $ 3.7 billion) both moved down.

Marc Jacobs came out as the fastest-growing brand of the 50 most valuable apparel brands. The fashion label’s brand value stood at US $ 1.4 billion due to the company’s restructuring.


Have some news? Let us know on

Recommended by Apparel Resources

India’s CCI approves deal involving Future Lifestyle Fashion

India’s Competition Commission has approved a deal to allow Future Lifestyle Fashion (FLFL) to transfer a section of its apparel marketing business.  Apparel...

Shoppers Stop inks deal with ToneTag to improve its digitisation

To improve its digitisation play across its stores, India-based retail chain Shoppers Stop has inked deal with proximity communications firm ToneTag to deploy...

Ben Sherman to open first full-price shop at Liverpool

The UK-based menswear brand, Ben Sherman, is going to launch its first full-price store at Liverpool. This new store which is covering 1,755...

MANGO opens new flagship store in Madrid

With an aim to consolidate its presence in Spain, fashion retailer MANGO has unveiled its new flagship store in Madrid. MANGO, founded in...

Diesel to launch its first mono-brand store in Myanmar

Italian apparel brand Diesel is venturing into Myanmar with its first mono-brand outlet at Yangon International Airport. The first Asian travel retail store...

Ted Baker sees surge in US, Canada sales; looks for expansion

Luxury clothing retailer Ted Baker has noted growth in its revenue of 16.4 per cent to Euro 531 million. The brand also saw raise in its pre-tax profit of 12...

Kraig Biocraft Laboratories Awarded Investment Certificate in Vietnam

ANN ARBOR, Mich., March 27, 2017 (GLOBE NEWSWIRE) -- Kraig Biocraft Laboratories, Inc. (OTCQB:KBLB) (“Company”), the leading developer of spider silk based fibers, announced today that it has just been...

Macy’s, G-III sign deal for DKNY women’s apparel and accessories

Macy's Inc., one of the USA's premier retailers, and G-III Apparel Group Ltd., a leading manufacturer and distributor of apparel and accessories under...

Walmart to grow its footprint in India; open 50 new stores

US-based leading multinational corporation Walmart has decided to expand its footprint in India by opening 50 new stores in next three to four...

PVH Corp. inks deal with Li & Fung Limited

PVH Corp., one of the largest apparel companies in the world, has entered into agreements with Hong Kong-based Li & Fung Limited, world...