New York & Company plans to double Eva Mendes business | Retail News USA
Home » News » Retailers News » New York Company Plans To Double Eva Mendes Business

New York & Company plans to double Eva Mendes business

Share: 
      Newsletter

READ MORE ON ExpansionFashion RetailerNew York & CompanyRetailer News USA

Eva Mendes

Image Courtesy: livestylevogue.com

New York & Company Inc., a leading women apparel chain with 483 retail stores, has announced to expand Eva Mendes Collection to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. Additionally, it has also decided to start six New York & Company stores in the upcoming months, all offering an extended assortment of Eva’s eponymous collection.

“We marked an extraordinary milestone with Eva this past year, achieving over US $ 50 million in sales, with a goal to reach over US $ 100 million in the near term,” Greg Scott, CEO of New York & Company was quoted as saying in a statement issued by the Company.

Eva’s newest collection – and largest yet – includes over 100 pieces ranging from apparel and shoes to handbags and jewellery. “It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20. I hope that by expanding my collection to additional locations, even more women are able to find looks that fit their own personal tastes and lifestyles,” Eva expresses.

Also ReadNew York & Company brings out holiday season report

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centres, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA.

New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

 

Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

India’s CCI approves deal involving Future Lifestyle Fashion

India’s Competition Commission has approved a deal to allow Future Lifestyle Fashion (FLFL) to transfer a section of its apparel marketing business.  Apparel...

Shoppers Stop inks deal with ToneTag to improve its digitisation

To improve its digitisation play across its stores, India-based retail chain Shoppers Stop has inked deal with proximity communications firm ToneTag to deploy...

Ben Sherman to open first full-price shop at Liverpool

The UK-based menswear brand, Ben Sherman, is going to launch its first full-price store at Liverpool. This new store which is covering 1,755...

MANGO opens new flagship store in Madrid

With an aim to consolidate its presence in Spain, fashion retailer MANGO has unveiled its new flagship store in Madrid. MANGO, founded in...

Diesel to launch its first mono-brand store in Myanmar

Italian apparel brand Diesel is venturing into Myanmar with its first mono-brand outlet at Yangon International Airport. The first Asian travel retail store...

Ted Baker sees surge in US, Canada sales; looks for expansion

Luxury clothing retailer Ted Baker has noted growth in its revenue of 16.4 per cent to Euro 531 million. The brand also saw raise in its pre-tax profit of 12...

Kraig Biocraft Laboratories Awarded Investment Certificate in Vietnam

ANN ARBOR, Mich., March 27, 2017 (GLOBE NEWSWIRE) -- Kraig Biocraft Laboratories, Inc. (OTCQB:KBLB) (“Company”), the leading developer of spider silk based fibers, announced today that it has just been...

Macy’s, G-III sign deal for DKNY women’s apparel and accessories

Macy's Inc., one of the USA's premier retailers, and G-III Apparel Group Ltd., a leading manufacturer and distributor of apparel and accessories under...

Walmart to grow its footprint in India; open 50 new stores

US-based leading multinational corporation Walmart has decided to expand its footprint in India by opening 50 new stores in next three to four...

PVH Corp. inks deal with Li & Fung Limited

PVH Corp., one of the largest apparel companies in the world, has entered into agreements with Hong Kong-based Li & Fung Limited, world...