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New York & Company plans to double Eva Mendes business

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Eva Mendes

Image Courtesy: livestylevogue.com

New York & Company Inc., a leading women apparel chain with 483 retail stores, has announced to expand Eva Mendes Collection to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. Additionally, it has also decided to start six New York & Company stores in the upcoming months, all offering an extended assortment of Eva’s eponymous collection.

“We marked an extraordinary milestone with Eva this past year, achieving over US $ 50 million in sales, with a goal to reach over US $ 100 million in the near term,” Greg Scott, CEO of New York & Company was quoted as saying in a statement issued by the Company.

Eva’s newest collection – and largest yet – includes over 100 pieces ranging from apparel and shoes to handbags and jewellery. “It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20. I hope that by expanding my collection to additional locations, even more women are able to find looks that fit their own personal tastes and lifestyles,” Eva expresses.

Also ReadNew York & Company brings out holiday season report

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centres, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA.

New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

 

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