Myntra to offer fully-automated design collection | Retail News India
Home » News » Retailers News » Myntra To Offer Fully Automated Design Collection

Myntra to offer fully-automated design collection


READ MORE ON E-commerceFast FashionMyntraRetailer News India


Image Courtesy:

E-commerce giant, Myntra is all set to be the only fashion brand in India to offer a fully-automated design collection – with the help of Moda Rapido – without any human design intervention.

Moda Rapido, Myntra’s in-house fast fashion brand, powered by Artificial Intelligence – intelligence technology exhibited by machines, was launched 18 months ago with limitation to items such as jeans and t-shirts for men and women, and now it will include other clothing items as well.

According to Myntra, once a customer selects a Moda Rapido T-shirt, he will also be presented with an entire look that is computer generated, including the style of jeans, belt & shoes that would look best with the t-shirt. The computer is fed with data from the entire digital space, including fashion portals, social media and Myntra’s own customer data, which the computer scans to zero in on what customers are looking for.

Using computer vision and artificial intelligence on the scanned data, the platform creates thousands of permutations and zooms in on what would sell best; creating a TechPack which has all the design dimensions and specifications for manufacturing.

Also ReadE-commerce firm Myntra bags India rights for MANGO

Beginning with a range of t-shirts that will be available on Myntra in 15 days, the collection will offer computer generated fashions in jeans, kurtas and shoes.

“We are launching a fully automated Moda Rapido fashion collection starting with T-shirts where designers have no role to play. Next will follow, a line of jeans, kurtas and shoes. Artificial Intelligence would figure out certain attributes like a placket with a contrast that is selling well, a Chinese collar that is very popular or a particular type of cuff design that works well. We have graduated to zero human intervention,” commented Ambarish Kenghe, SVP, Head of Product, Myntra.



Have some news? Let us know on

Recommended by Apparel Resources

India’s CCI approves deal involving Future Lifestyle Fashion

India’s Competition Commission has approved a deal to allow Future Lifestyle Fashion (FLFL) to transfer a section of its apparel marketing business.  Apparel...

Shoppers Stop inks deal with ToneTag to improve its digitisation

To improve its digitisation play across its stores, India-based retail chain Shoppers Stop has inked deal with proximity communications firm ToneTag to deploy...

Ben Sherman to open first full-price shop at Liverpool

The UK-based menswear brand, Ben Sherman, is going to launch its first full-price store at Liverpool. This new store which is covering 1,755...

MANGO opens new flagship store in Madrid

With an aim to consolidate its presence in Spain, fashion retailer MANGO has unveiled its new flagship store in Madrid. MANGO, founded in...

Diesel to launch its first mono-brand store in Myanmar

Italian apparel brand Diesel is venturing into Myanmar with its first mono-brand outlet at Yangon International Airport. The first Asian travel retail store...

Ted Baker sees surge in US, Canada sales; looks for expansion

Luxury clothing retailer Ted Baker has noted growth in its revenue of 16.4 per cent to Euro 531 million. The brand also saw raise in its pre-tax profit of 12...

Kraig Biocraft Laboratories Awarded Investment Certificate in Vietnam

ANN ARBOR, Mich., March 27, 2017 (GLOBE NEWSWIRE) -- Kraig Biocraft Laboratories, Inc. (OTCQB:KBLB) (“Company”), the leading developer of spider silk based fibers, announced today that it has just been...

Macy’s, G-III sign deal for DKNY women’s apparel and accessories

Macy's Inc., one of the USA's premier retailers, and G-III Apparel Group Ltd., a leading manufacturer and distributor of apparel and accessories under...

Walmart to grow its footprint in India; open 50 new stores

US-based leading multinational corporation Walmart has decided to expand its footprint in India by opening 50 new stores in next three to four...

PVH Corp. inks deal with Li & Fung Limited

PVH Corp., one of the largest apparel companies in the world, has entered into agreements with Hong Kong-based Li & Fung Limited, world...