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Menswear label Rare Rabbit expands its reach

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MenswearRare Rabbit, a premium men’s apparel brand and the fashion arm of Radhamani Group, a Mumbai (India)-based textile producer and exporter will open 31 more stores by the end of March 2018 in the country. Another three outlets at Surat, Mumbai and Kochi will be operational by next week.

The brand is also mulling over opening outlets overseas and is in talks with franchise partners in France, Germany, Amsterdam and Gulf Cooperation Council.

Also ReadApparel retailer 612 League expanding its product portfolio

Manish Poddar, Owner and Creative Director, Radhamani Group said, “Radhamani group has been in the textile manufacturing industry for 18 years. The company has so far invested Rs 17 crore and plans to invest Rs 18 crore for opening new stores in shopping malls, products and shop-in-shop models. We are testing the market using shop-in-shop models. We have 52 point-of-sale outlets in India and plan to increase it to 100 in the next two to three years.”

 

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