Levi Strauss opens its innovation lab for all | Retail News USA
Home » News » Retailers News » Levi Strauss Opens Its Innovation Lab For All

Levi Strauss opens its innovation lab for all

Share: 
      Newsletter

READ MORE ON Apparel ManufacturingDenimLevi StraussRetailer News USA

Eureka Innovation Lab

Image Courtesy: hypebeast.com

US-based denim retailer Levi Strauss has unveiled the technology behind product design and development by launching the online Eureka Innovation Lab 360° Experience, an interactive behind-the-scenes view of the brand’s denim atelier of the future.

Customers will now have a chance to take a virtual tour throughout the innovation facility to reveal insights into the innovation, know-how and craftsmanship that go into the development of a pair of jeans, and explore industrial-sized washing machines, a laser machine to inflatable legs and latest product launches including the new 501® Skinny.

Established in 2013, the lab is dedicated to design, research and creative development, and creating advanced prototypes such as the Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology.

Also ReadLevi Strauss releases guidebook to improve garment factory workers’ health

“I think we realized when we built Eureka a few years ago, we had an opportunity to define the future,” said Bart Sights, VP – Technical Innovation, Levi Strauss.

 

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

ShopClues starts GST compliance services for MSMEs

India’s online marketplace, ShopClues, has decided to conduct workshops to help MSME merchants to have a smooth transition to Goods and Services Tax...

Under Armour Appoints Ex-Aldo CEO as President, COO

Under Armour, Inc. has announced the appointment of Patrik Frisk as company's President and Chief Operating Officer (COO) effective July 10. In conjunction...

Amazon India launches sixth fulfilment Centre in Mumbai

Ecommerce leader Amazon India on Tuesday announced the launch of its sixth fulfilment centre (FC) for Mumbai and the eighth in Maharashtra, a...

New Look Appoints New Global Creative Chief

The UK Fashion brand, New Look, gets Paula Dumont Lopez as the new Chief Creative Officer of the firm’s global operations, succeeding Roger...

NRF rolls out ‘Top 100 Retailers’ List of US

The National Retail Federation’s (NRF) STORES Magazine along with Kantar Retail have released the annual Top 100 Retailers List of US. The largest...

Future Group to expand ‘Central’

India-based Future Group's lifestyle and fashion retail outlet Central is planning to invest Rs. 300 crore to expand its reach. Currently, it operates...

Future Group to focus on fashion business, not on e-commerce

Future Group, a prominent player in the Indian fashion retail sector, has decided to pay attention on its fashion business to make it...

KIODA to enter Indian market

Malaysian retail chain KIODA, which pledges to provide the fans with quality products at affordable price, has joined hands with Franchise India to...

Pepe Jeans to enhance presence in India

Pepe Jeans is planning to increase its store count in India. "Our target is to open 50 stores in the Indian market, which...

Gerry Weber’s Retail Head departs

Norbert Steinke, Chief Retail Officer of Gerry Weber and Hallhuber, has resigned from his post with immediate effect. The 56-year-old opted to resign...