French sports brand Le Coq Sportif recorded a 7 per cent rise in its sales revenue in 2016 to € 108 million. The brand, in which Swiss holding company Airesis has a 79 per cent stake, however posted a € 6 million loss in operating income. Airesis had forecast a revenue of € 111 million for the brand.
Marc-Henri Beausire, CEO of Le Coq Sportif and Airesis, said, “We are satisfied with what they had achieved in 2016. I think we bolstered Le Coq Sportif’s foundations and we now believe in profitable growth in the future. Our retail corner strategy is especially promising, not just on our domestic market, France, but also in Spain and Italy.”
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For Le Coq Sportif, 2016 was a transition year, during which it set up an apparel development centre at its headquarters in Romilly-sur-Seine, France, and boosted its distribution via a series of retail corners.
Le Coq Sportif was established in 1882. In 2012, it renewed its partnership with the Tour de France, and in 2015 it invested in football, becoming the official kit supplier to top-flight teams in France (Saint-Étienne) and Italy (Fiorentina), allowing the brand to boost its visibility and reputation in the sport market.