Juicy Couture, the all American fashion brand famous for its velour jumpsuits that enjoyed superstardom in the 1990s all the way to the noughties, is enjoying an ironic comeback as of late. However, all may not be well for the Authentic Brands Groups (ABG)-owned fashion brand as they have announced plans shutting their remaining brick and mortar stores in the UK.
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The fashion retail company currently operates two stores in London – one on the prestigious Regent Street and the other in Westfield White City, but now it has released a statement stating their intention to close these stores as well. The company also holds concessions in Harrods, Selfridges and Topshop at the moment and their future also looms in uncertainty. Moving forward, the Juicy Couture merchandise will only be available online for the British consumer.
Juicy Couture rose to fame in the 2000s when Paris Hilton became their self-proclaimed ambassador and others like Britney Spears and Jennifer Lopez followed suit.