Danish menswear brand, Jack & Jones, owned by the Bestseller Group unveiled the first branch of their new jeans concept store in Salzburg, Austria in October 2016, one in Tilburg, the Netherlands, in December 2016 and has recently unveiled a third one in Amsterdam.
The store houses Jack & Jones’ high-end line, Royal Denim Division (RDD), featuring jeans made using Italian and Japanese fabrics, as well as a selection of apparel, accessories and footwear from the Premium by Jack & Jones and Jack & Jones Vintage Clothing lines, respectively.
Back in 2011, Jack & Jones had already introduced dedicated denim corners in its stores and the new retail concept is the logical extension of the brand’s long-term approach. “Jeans are rooted in Jack & Jones’ DNA, they are part of our core range. And over the years our denim expertise has grown immensely, so that unit-wise we currently are the top-selling brand in Europe for men’s jeans,” said Ciaran Kelly, the brand’s Sales Director.
To celebrate the launch of this new store concept, the label has created a jeans model in selvedge denim in a limited edition comprising of only 400 pairs, manufactured in Italy and available for purchase exclusively at the three Jeans Intelligence Studio stores.
Jack & Jones is planning further replicas of the new retail concept across Europe, locations of which will depend upon the simultaneous opportunities that arise.