H&M has become the second major retail brand to announce that it will not be using cotton in its clothing which has been sourced from the Omo Valley- an area prone to land grabbing in Ethiopia. Last week, Tchibo-a German retailer, said in a statement last week that Ethiopian Cotton Made in Africa will now be its only source of Ethiopian cotton in its products due to concerns about cotton projects in the Omo Valley. Even Ayka Investment, the Turkish business heavily involved in the Ethiopian textile industry, is now withdrawing its investment in cotton production in the Lower Omo Valley. Meanwhile H&M has had a close dialogue with its Ethiopian suppliers and made all its suppliers sign a written commitment to not use any cotton from Omo Valley. The suppliers will be continuously monitored to ensure that the commitments are fulfilled.