Forever 21, which is marketed in India through Aditya Birla Fashion and Retail Ltd. (ABFRL), has made its debut in West Bengal with their store in Siliguri, to strengthen its foothold in the country by exploring newer markets.
Spread over 6,000 sq. ft., the new store houses the latest Spring/Summer 2017 collections. Having established a strong affinity with fashionable Indians in Mumbai, New Delhi, Bangalore, Pune, Hyderabad and Chennai, the fashion brand is all set to rev up the fashion quotient of Siliguri with global fashion trends straight off the runway.
“In our four year long journey in India, we have received phenomenal response from our young consumers and as the obvious next step our objective is to make the brand more accessible across India. West Bengal is known for its diverse ethnicity and fashion forward youngsters who love to experiment with edgy styles, which we feel is our core offering. Furthermore, West Bengal is a fairly less explored market that has huge potential, which is why we are keen on expanding our base here,” said Abhinav Zutshi, Business Head, Forever 21, India.
Complementing Forever 21 apparel and accessories, the store will also feature the retailer’s other brands, including 21MEN™; Love and Beauty™; and Forever 21’s lingerie and shoe line. With this new store, the brand has increased its store count to 16.