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Forever 21 expands its footprint in Indian market


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US-based Forever 21 has opened its 4th store in Mumbai and overall 15th in India to further strengthen its foothold in the market. The fashion brand has opened its new store in Mumbai’s Phoenix Market City.

“We are proud to say that Forever 21 is the most loved fashion brand by Mumbaikars and our 4th store launch is a testimony to the love and support we get from our consumers. Forever 21 brings the latest global runway trends to India and we aspire to make them accessible for fashion conscious millennials,” Forever 21 India Business Head Abhinav Zutshi reportedly said.

Also ReadForever 21 opens new store in India

The new store covers 12,000 sq. ft. of retail space. It will offer latest Spring/Summer ’17 collections and also showcase the retailer’s other brands, including 21MEN™, a line of fresh, fast fashion for men of all ages; Love and Beauty™ a cosmetics line; and Forever 21’s lingerie and shoe line” informed Zutshi.

Earlier this month, the retailer opened a store in Chennai, the capital city of South Indian state of Tamil Nadu.


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