FLW announces Columbia Sportswear as official partner | Retail News USA
Home » News » Retailers News » Flw Announces Columbia Sportswear As Official Partner

FLW announces Columbia Sportswear as official partner


READ MORE ON Columbia SportswearRetailer News USASportswear Retailer

Columbia Sportswear

Image Courtesy: cabelas.com

Fishing League Worldwide (FLW), world’s largest tournament-fishing organization, has partnered with Columbia Sportswear, global leader in active lifestyle apparel, footwear and accessories. Anglers will have full access to brand’s technical line of Performance Fishing Gear (PFG), including the OutDry™ Extreme Rainwear collection.

“We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with Columbia to help advance the sport of bass fishing,” said Trish Blake, President – Marketing, FLW.

Also ReadH&M brings out kidswear assortment in collaboration with WWF

Joe Boyle, Senior VP of Merchandising and Design at Columbia, is content about the collaboration and the opportunity it provides tournament anglers to compete in the best gear for all weather conditions. He adds, “Columbia’s products are rooted in technology and innovation.”

It may be worth mentioning here that Columbia Sportswear has been making technical outdoor gear to help anglers enjoy the outdoors for more than 75 years.


Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Retail giant Amazon to acquire Souq.com

US-based retail giant Amazon has framed a deal to buy Souq.com, the largest online retailer of the Middle East. Terms of the agreement...

Lululemon Athletica’s net revenue zooms

Lululemon Athletica Inc., a yoga-inspired apparel athletic company, has announced financial results for the fourth quarter and fiscal year ended January 31, 2016....

Sportsman’s Warehouse gets new President and CEO

Sportsman’s Warehouse Holdings Inc., the US-based outdoor sporting goods retailer, has tapped Jon Barker as the new President and Chief Operating Officer of the...

6ixty8ight to open flagship store in Seoul

The iconic youth fashion brand, 6ixty8ight, based in Hong Kong, has chosen South Korea as its first international market outside China. The company...

GAP struggles to boost sales in India

US-based apparel retailer GAP Inc., which has a franchise agreement with textile and apparel major Arvind Lifestyle Brands, has been struggling to boost...

Topshop Chief quits

Mary Homer, who has been heading the British fashion label Topshop for the past ten years, has announced to quit the post. This...

NIKE opens its biggest Eastern Europe store in Moscow

US-based sports giant, NIKE has opened its first flagship and biggest store in Eastern Europe on Kuznetskiy Most in Moscow, Russia. NIKE’s partner...

Fashion retailer G-III Apparel’s net sales soars

US -based clothing retailer G-III Apparel Group has announced its fourth quarter and full year financial report for the year 2016-17.In the fourth...

India’s CCI approves deal involving Future Lifestyle Fashion

India’s Competition Commission has approved a deal to allow Future Lifestyle Fashion (FLFL) to transfer a section of its apparel marketing business.  Apparel...

Shoppers Stop inks deal with ToneTag to improve its digitisation

To improve its digitisation play across its stores, India-based retail chain Shoppers Stop has inked deal with proximity communications firm ToneTag to deploy...