FLW announces Columbia Sportswear as official partner | Retail News USA
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FLW announces Columbia Sportswear as official partner

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Image Courtesy: cabelas.com

Fishing League Worldwide (FLW), world’s largest tournament-fishing organization, has partnered with Columbia Sportswear, global leader in active lifestyle apparel, footwear and accessories. Anglers will have full access to brand’s technical line of Performance Fishing Gear (PFG), including the OutDry™ Extreme Rainwear collection.

“We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with Columbia to help advance the sport of bass fishing,” said Trish Blake, President – Marketing, FLW.

Also ReadH&M brings out kidswear assortment in collaboration with WWF

Joe Boyle, Senior VP of Merchandising and Design at Columbia, is content about the collaboration and the opportunity it provides tournament anglers to compete in the best gear for all weather conditions. He adds, “Columbia’s products are rooted in technology and innovation.”

It may be worth mentioning here that Columbia Sportswear has been making technical outdoor gear to help anglers enjoy the outdoors for more than 75 years.

 

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