Dick’s Sporting Goods, the largest US-based full-line omni-channel sporting goods retailer, has unveiled ‘Second Skin’, a complete line of technology-rich compression apparels developed for both male and female athletes, and is available exclusively online at SecondSkin.com and dicks.com.
Second Skin is designed for high-intensity athletes who are constantly striving to meet and surpass individual fitness goals. These athletes are an underserved and growing population, ranging from long distance runners and triathletes, to functional fitness and high intensity interval training enthusiasts, to obstacle course racers and anyone who enjoys intense training or competitions. The new compression line supports athletes throughout their fitness journey – from training, to competition and beyond.
“We saw an opportunity to better serve our customers by designing and building products for a specific type of athlete who participates in sports with unique demands like obstacle course racing and functional fitness and puts incredible pressure on his or her body to perform at its peak,” said Ryan Eckel, Vice President of Brand at DICK’S Sporting Goods, adding, “We created Second Skin to provide these athletes with gear constructed to support them every step of the way.”
The exclusive private brand follows suit with other Dick’s Sporting Goods brands such as CALIA by Carrie Underwood and Field & Stream, bringing premium high-quality products to consumers at more desirable price points.
Key pieces of the line include a variety of compression tops and bottoms for men and women, ranging in price from US $ 40-70. The complete line combines fit, function, sophistication and higher-grade compression technology to support high-intensity training athletes in reaching their next level. Customers will see advanced muscle zoning technology, and the product is designed to move with the body.