Debenhams unveils new retail strategy to boost growth l Retail News UK
Home » News » Retailers News » Debenhams Unveils New Retail Strategy To Boost Growth

Debenhams unveils new retail strategy to boost growth


READ MORE ON DebenhamsGrowth StrategiesRetail News UKRetail Information


Image Courtesy:

British department store retailer Debenhams Plc has announced a new strategy – ‘Debenhams Redesigned’.

The new strategy has been designed to deliver growth for the retailer by becoming a ‘Destination, Digital and Different’. It will also drive efficiency by simplifying their business operations. “Our customers, competition and technology are changing, and Debenhams needs to change too. By putting our customers first and simplifying the way we operate we can refocus our attention on what makes a difference to our customers today and therefore delivers value for our shareholders in the future,” reads a statement issued by the retailer.

Also ReadDebenhams to debut athleisure range in January 2017

The company said that customers are changing the way they shop, therefore shopping with Debenhams should be effortless, reliable and fun too whichever channel its customers use. The retailer will be a destination for “Social Shopping” with mobile, the unifying platform for interacting with the customers.

Debenhams believes if it delivers differentiated and distinctive brands, services and experiences both online and in stores, its customers will visit more frequently and, having simplified the operations to make itself more efficient, the company will be able to serve them better and make better use of its resources, underlined Sergio Bucher, Chief Executive of Debenhams.

Have some news? Let us know on

Recommended by Apparel Resources

Kering reports surge in first quarter revenue

Kering, the French holding group which owns fashion brands like Alexander McQueen, Balenciaga, Brioni, Gucci, Puma, Volcom, Saint Laurent Paris, and other luxury,...

Online fashion retailer Boohoo sees surge in sales

Online fashion retailer Boohoo recently unveiled its sales report for the year ended February 28, 2017. In the reporting period, the company’s net...

J.Crew announces strategic changes; to axe 250 employees

New York (US)-based fashion brand J.Crew has declared several calculated changes across its organization to place itself on a faster growth chart. As...

Fashion brand H&M named ‘Top Global Employer’: Report

Swedish fashion brand Hennes & Mauritz (H&M) has been named as Top Global Employer in Business of Fashion’s first ever annual report on The Best...

Sears gets new CFO in six months

American holding company Sears Holdings has recently announced appointment of Rob Riecker, the company’s controller and head of capital market activities as the...

BIBA plans to strengthen its kidswear segment

India-based ethnic wear retailer BIBA is planning to increase the number of its standalone stores for its kidswear category BIBA Girls and also...

LVMH to integrate Christian Dior Couture

The European multinational luxury goods conglomerate LVMH has announced that it is going to integrate the entire Christian Dior brand within the luxury...

India’s Reliance Retail sees 40.4% surge in profit

Reliance Retail, retail arm of Reliance Industries Ltd. (RIL), has announced 40.4 per cent increase in profit before depreciation, interest and taxes (PBDIT)...

East Club London forays into South America market

Menswear brand East Club London is expanding beyond Europe and has forayed into South America market with its first store situated at the exclusive Polanco district in Mexico City. The...

Target’s Chief Innovation Officer to step down

Casey Carl, the Chief Innovation and Strategy Officer of discount retailer Target will step down next month. This has been announced by the...