Debenhams unveils new retail strategy to boost growth l Retail News UK
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Debenhams unveils new retail strategy to boost growth


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British department store retailer Debenhams Plc has announced a new strategy – ‘Debenhams Redesigned’.

The new strategy has been designed to deliver growth for the retailer by becoming a ‘Destination, Digital and Different’. It will also drive efficiency by simplifying their business operations. “Our customers, competition and technology are changing, and Debenhams needs to change too. By putting our customers first and simplifying the way we operate we can refocus our attention on what makes a difference to our customers today and therefore delivers value for our shareholders in the future,” reads a statement issued by the retailer.

Also ReadDebenhams to debut athleisure range in January 2017

The company said that customers are changing the way they shop, therefore shopping with Debenhams should be effortless, reliable and fun too whichever channel its customers use. The retailer will be a destination for “Social Shopping” with mobile, the unifying platform for interacting with the customers.

Debenhams believes if it delivers differentiated and distinctive brands, services and experiences both online and in stores, its customers will visit more frequently and, having simplified the operations to make itself more efficient, the company will be able to serve them better and make better use of its resources, underlined Sergio Bucher, Chief Executive of Debenhams.

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