Debenhams unveils new retail strategy to boost growth l Retail News UK
Home » News » Retailers News » Debenhams Unveils New Retail Strategy To Boost Growth

Debenhams unveils new retail strategy to boost growth

Share: 
      Newsletter

READ MORE ON DebenhamsGrowth StrategiesRetail News UKRetail Information

Debenhams

Image Courtesy: internetretailing.net

British department store retailer Debenhams Plc has announced a new strategy – ‘Debenhams Redesigned’.

The new strategy has been designed to deliver growth for the retailer by becoming a ‘Destination, Digital and Different’. It will also drive efficiency by simplifying their business operations. “Our customers, competition and technology are changing, and Debenhams needs to change too. By putting our customers first and simplifying the way we operate we can refocus our attention on what makes a difference to our customers today and therefore delivers value for our shareholders in the future,” reads a statement issued by the retailer.

Also ReadDebenhams to debut athleisure range in January 2017

The company said that customers are changing the way they shop, therefore shopping with Debenhams should be effortless, reliable and fun too whichever channel its customers use. The retailer will be a destination for “Social Shopping” with mobile, the unifying platform for interacting with the customers.

Debenhams believes if it delivers differentiated and distinctive brands, services and experiences both online and in stores, its customers will visit more frequently and, having simplified the operations to make itself more efficient, the company will be able to serve them better and make better use of its resources, underlined Sergio Bucher, Chief Executive of Debenhams.

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

Fashion brand Uniqlo Defers India Entry

Bad news has come for those who have been eagerly waiting for Japan-based fast fashion brand Uniqlo’s India entry. The fashion retailer has...

Spanish fashion brands Springfield, Women’ secret debut in India

Bengaluru has become the first Indian city to house the stores of Spanish fashion brands, Springfield and Women’secret. The former is a youth-oriented...

Border Adjustment Tax: NRF shows concern for small retailers

National Retail Federation (NRF), the world’s largest retail trade association, is concerned over the future of Border Adjustment Tax (BAT) and its impact...

Kids fashion retailer Gymboree to shut 350 stores

Plunging sales and rising competition from online retailers have resulted in yet another fashion chain Gymboree Corporation to close its 350 stores, mainly...

Struggling Fashion Chain Store Twenty One to Shut 122 More Stores

UK-based fashion chain Store Twenty One, owned by Indian textiles company Alok Group, has gone into liquidation. It will shutter its remaining 122...

Walmart to invest Rs 900 cr to open 15 stores in Maharashtra

American retail giant, Walmart, has signed a Memorandum of Understanding (MoU) with the Maharashtra State Government for retail expansion in the state. Under...

Plus-size menswear fails to stir the market; womenswear succeeds

A recent report by a retail analytics firm, Edited, highlights the poor growth of plus-size menswear over the last 5 years. The report...

Another 43 Stores to be shut by Sears, Kmart

Unable to with stand the struggling retail market and the emergence of online retailers like Amazon, American department store chain, Sears Holdings Corporation,...

Now True Religion boards bankruptcy protection bandwagon

America’s iconic denim label, True Religion Apparel Inc., has become the latest fashion retailer to have filed for bankruptcy protection. The fashion brand...

Amazon injects US $ 252 million in its Indian arm

Amazon, the US-based ecommerce giant, has made a staggering investment of US $ 252 (approx.) million in its local arm – Amazon Seller...