ASICS opens its subsidiary in Dubai | Apparel Resources
Home » News » Retailers News » Asics Opens Its Subsidiary In Dubai

ASICS opens its subsidiary in Dubai

Share: 
      Newsletter

READ MORE ON ASICS #Retailer News UAESportswear Retailer

ASICS Store

Image Courtesy: survialrules.com

Japanese sportswear specialist ASICS has officially opened a subsidiary in Dubai, the first fully-owned sales and marketing organization of the true sport performance brand in the Middle East as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning.

Besides launching ASICS Middle East LLC, the company also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers. It has also set up efficient logistic operations to allow for fast deliveries to retailers in the region.

“The new organizational structure will help deliver accelerated growth, replicating its success in Europe where we are the leading premium sportswear brand, as well as a popular lifestyle brand in ASICS Tiger. ASICS is currently underrepresented,” said Alistair Cameron, CEO – Europe, Middle East and Africa operations, ASICS.

Also ReadASICS launches global digital division

Furthermore, the company is looking to build the brand across other categories by delivering marketing leading products across other sports, including training, tennis and rugby. At present, the best performing regional markets for them are UAE and Saudi Arabia.

“By 2020, we want to become the number one running brand in the region and be in the top five premium sports and lifestyle brands league,” added Cameron.

Have some news? Let us know on news@apparelresources.com

Comments are closed.

Recommended by Apparel Resources

JD.com invests £ 315.5 million in Farfetch

A strategic deal has been inked between Farfetch, a global fashion e-commerce platform and JD.com, one of China's biggest e-commerce companies, to help...

Nordstrom Rack to open in Wisconsin (US)

Nordstrom, US-based leading fashion specialty retailer, has announced to open a Nordstrom Rack store at Bayshore Town Center in Glendale, Wisconsin, USA. The...

Sears Canada files for bankruptcy

Sears Canada Inc. has announced that Sears Canada and certain of its subsidiaries have applied in Ontario Superior Court of Justice (Commercial List)...

Old Navy opens maiden store in Vietnam

Fashion brand Old Navy has opened its first store in Vietnam. The store, which is located on the lower B1 floor of Vincom...

The Children’s Place to open stores across Southeast Asia

The Children’s Place, the largest pure-play children’s speciality apparel retailer in North America, is all set to unveil new stores across Southeast Asia....

Burberry’s Chairman to depart

Sir John Peace, who has been the Chairman of UK-based global luxury brand Burberry since 2002, is likely to depart from the company...

Amazon India sees rise in demand for yoga fashion merchandise

E-commerce giant Amazon has witnessed increase in demand for yoga fashion merchandise in Indian market. The retailer has seen a growth of over...

Amazon now lets you try clothes before buying!

Buying clothes online sometimes becomes painful as the pair of shirt and trousers you bought, might just not fit. And then comes even...

Dollar General names new EVP & CIO

Dollar General Corporation, an American chain of variety stores headquartered in Tennessee, has announced appointment of Carman Wenkoff as Executive Vice President and...

C&A Europe appoints new CEO

COFRA Holding has announced appointment of Alain Caparros to the position of Chief Executive Officer (CEO) for its C&A Europe retail business, effective...