US-based teen clothing retailer of casual wear Aeropostale, is re-opening more than 500 stores across the United States.
“We are excited to reopen more than 500 doors across the US. Our store associates are thrilled for the new Aeropostale and look forward to welcoming new and returning customers into the store,” said Marc Miller, CEO, Aeropostale.
Relaunching from the current week, the stores will feature the latest Spring 2017 collection of apparel and accessories for guys and girls. The apparel retailer will kick off its Spring 2017 marketing campaign next month which will feature all new messaging that reflects the free-spirit of the brand.
It may be noted that the brand filed for Chapter 11 bankruptcy protection due to its inability to face the challenges of the competitive market, edging towards fast-fashion and online platforms. Recently, the brand was acquired by Authentic Brands Group (ABG), General Growth Properties (GGP) and Simon Property Group (SPG). While ABG has a global portfolio of fashion, sports and entertainment brands, GGP and SPG happen to be two of the largest retail real estate companies in the world.