Acne Studios, a Swedish high-fashion brand, has selected Centric Software to provide its product lifecycle management (PLM) solution in order to facilitate proper communication between departments and spend more time developing better products.
“Centric is focused on fashion and retail businesses. They understand us as a company and we know we can build great things together. We can learn a lot from best practices and improve our processes from those learnings. Also, we don’t have to customize the system. We can just use it straight out of the box and configure it as we like,” says Mattias Magnusson, CEO, Acne Studios.
Earlier, the fashion brand was using a custom in-house product data management (PDM) system to manage the design and production of clothing lines but the rapid growth of the company soon outstripped the system’s capabilities. It is when they decided to upgrade their PLM solution. Centric’s helpful, knowledgeable approach and the system’s capabilities made Acne Studios chose its PLM solution.
Commenting on the collaboration, Chris Groves, President and CEO, Centric Software stated, “We’re very pleased to announce that Acne Studios is our newest customer in the Nordic region. Acne Studios collaborative approach to creative fashion is fresh and is aligned to our approach to innovation. We look forward to partnering with Acne Studios now and as they keep growing.”
Acne Studios is a multi-disciplinary fashion house with 50 stores in 13 countries, including flagship stores in fashion capitals Paris, New York, Tokyo, Los Angeles and London.