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‘Adopt innovative measures to revive handloom industry in J&K’

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READ MORE ON ASIDEExport oriented Handloom Development ProjectHandloom Development CorporationJ&K handloom industry

handloom J&K

Image Courtesy: aljazeera.com

Chander Prakash Ganga, Minister for Industries and Commerce, J&K advocated for adopting inventive measures to revive handloom sector in the state on modern lines and strengthen the Handloom Development Corporation. He said this at the 62nd meeting of Board of Directors of J&K Handloom Development Corporation.

The meeting was attended by Mohammad Ashraf Mir, MoS, Industries and Commerce. Other dignitaries present on the occasion included Commissioner/Secretary Industries and Commerce, Shailendra Kumar, Special Secretary, Finance, Arun Kumar Sharma, Director General Budget, Finance Department, Ishaq Wani, Director, Handloom Department, Rajesh Kumar Sharma, Managing Director, J&K State Handloom Development Corporation, Anal Kumar Gupta and several officials.

Also ReadTextiles ministry seeks inclusion of handloom weavers under MGNREGS

Chander Prakash Ganga emphasised on the need to reach out to the weavers who are in the remote areas and provide them information on the welfare programme implemented for them and also giving the weavers adequate marketing facilities to sell their products. While reviewing the progress of Export Oriented Handloom Development Project (EOHDP), Samba under ASIDE, the Minister directed the officers to submit DPR so that the matter would be taken up with the Union Ministry of Textiles for upgrading the project.

The corporation should aim at promoting “Poshish Brand” among consumers and set a new benchmark for quality and consumer satisfaction, said Ganga.

Anal Kumar Gupta, MD JKHDC briefed the chair about the initiatives taken by the centre and state government to promote handloom industry.

Gupta said, “The mission of the corporation is to support the weavers by providing raw materials and marketing facilities to handloom cooperative societies. The corporation also supports handloom SSI units in the purchase of textile items. At present, around 2,500 weavers and artisans are directly or indirectly associated with JKHDC. In the past, the corporation has organized several special exhibitions and participated in various expos/exhibitions both in and outside the state. During 2014-15 sale of the value of Rs 52 lakh was registered and this year the corporation has recorded sale worth Rs 20.25 lakh from three exhibitions which were held in Delhi, Lucknow and Jammu.”

He also informed that the corporation sanctioned Rs 1 crore for “Pheran Project” in order to manufacture Pherans for consumers in Delhi and nearby areas and till date the corporation has spent 53.12 lakhs and has manufactured 557 Pherans with the support of NIFT.

The corporation is also renovating a store at Janpath, New Delhi where a Poshish showroom will be set up soon.

 

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