The Italian capital city, Milan gets ready to host the annual excursion of designers and creatives from all over the world coming to attend Salone del Mobile from 4th to 9th April this week. Salone is a furniture design fair like no other and is often dubbed as the Mecca of design by some and the best place to witness the latest innovations in furnishing products, materials, textiles and techniques by everybody else. It keeps getting bigger every year with not just furniture companies but also fashion luxury and ready-to-wear brands dipping their toes into the world of interiors.
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With more than 300,000 attendees from around 165 countries, the 56th edition of the furniture show is also highly anticipated amongst fashion insiders because of an increasing number of couture and mass fashion brands entering the business of interior and home décor. Whether it is through collaborations big pocket designers, capsule collections or stand-alone stores, fashion and furniture is coming together in a big way. In the last few years, brands like Hermès, Missoni, and Marni have really stepped into creating full-blown home collections while others like COS collaborated with artists and lighting experts on one of kind events during this week as a way to share brand identities and get people talking.
For this year, everyone is looking forward to see Louis Vuitton’s curated exhibition called ‘Objets Nomades’ as well as Marni transformative show of a gigantic playground with objects and sculptures of jolly design inspired by the world of toys called ‘Marni Playland’. As the week anticipates about a 1000 exhibitions from over 2000 companies at the official tradeshow and plenty other parallel presentations all over the city as part of the unofficial ‘Fuorisalone’, it would not be surprising to see many fashion designers making their debuts during this period.