Global home furnishing giant IKEA has decided to collaborate with American fashion designer Chris Stamp. The collaboration will be a collection of products focusing on storage in the home and how you can use storage to display your favourite belongings, showing who you are.
“Being a curious company, IKEA always want to explore areas where we haven’t been before. By collaborating with a fashion designer like Chris Stamp we can bring in the inspiration of streetwear into home furnishing. Together with Chris we want to create a special place for showing and storing the favourite things, like the favourite sneakers or jacket in the home, and in that way show the uniqueness of the many people,” says Marcus Engman, Head of Design – IKEA.
The collaboration will focus on storage items, and aimed towards young people with active urban lifestyles. Inspiration from the collection will come from streetwear.
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“The idea behind the collection for IKEA is to reimagine how the younger, aesthetic, conscience, consumer is organizing their wardrobe and accessories at home. I want them to be able to take pride in how they display their clothing and footwear, allowing them to appreciate their pieces just as much when they’re not being worn. Ikea gave me the opportunity to bring a new perspective to the global interior market,” avers Stamp.
The collaboration with IKEA was launched at the IKEA Festival during the Milan Furniture Fair, and the collection is planned to be in stores during Spring 2018.