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Giorgio Armani opens new Armani Casa flagship in Milan


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Italian luxury fashion designer, Giorgio Armani has lifted the curtains off a flagship store for his flourishing furniture business – Armani Casa, which will open its doors in the first week of April. The store opening coincides with Milan’s biggest furniture fair, the Salone del Mobile which also starts on April 4. The enormous store will house Armani’s luxury furnishing and extravagant home décor and be located on a prominent street in central Milan.

The new store will essentially become the largest one house Armani’s interior offering and expands over 1,500 square metres on four floors, with a retail capacity of 1,000 square metres and 16 confounding shop-windows. The ground floor will house unique cyclical pieces of furniture, lamps, sofas and accessories; the entresol will exhibit accessories, wallpaper and fabrics; the first floor highlights the permanent collection, with limited edition items together with the brand’s classics. However, the underground store will be a spectacle of tech products, kitchen solutions, bathroom fittings, upholstery and accent textiles.

The store is designed with the ability to customize whenever needed and uses enlarging platinum-coloured twin metallic mesh panels, reaching up to the 14 ft. ceiling as transient screens to isolate different sets. The light fixtures screened by fine platinum metallic mesh and transparent acetate panels on the walls give a glow to the whole atmosphere for a truly luxurious retail experience. The infamous triangulate lamp, which is the emblem of Armani/Casa, also takes a strong place in the interiors through carvings into the ground floor’s wooden panels.

Also ReadSalone del Mobile set to put its most fashionable foot forward in Milan

Giorgio Armani explains the story of the store saying, “Furniture design is an essential part of my lifestyle vision and with the new store, formerly the home of furniture manufacturer De Padova, and I have the chance to showcase my entire collection. It is a landmark store, though it is not colossal. I have imagined it as an atelier, fluid, versatile and constantly evolving”. De Padova is an illustrious housing design firm and furniture retailer, which earlier occupied the flagship that is situated on Corso Venezia 14.


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