The Fendi Casa has inaugurated its first flagship store dedicated to the Maison’s distinctive universe of home furnishings and design during the recent Salone del Mobile furniture fair in Milan. The newly opened store, located in the heart of Milan’s famous “Quadrilatero della moda,” features Fendi’s vast savoir-faire, applied to an exceptional lifestyle collection.
This 16th century palace, home to Fendi Casa, with interiors decorated with frescos and inlaid wooden ceilings welcome the Fendi universe for the home, a distinctive combination of expert craftsmanship and elegance.
With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.
This new store and its collection bridging fashion and design perfectly resonates with the codes of the Maison, said Pietro Beccari, President and CEO of Fendi: “The opening of the first Fendi Casa store on Via Montenapoleone marks a major step for Fendi in the world of design. This space is a tribute to our DNA, expressed in close proximity to the Fendi boutique – both physical and in terms of values.”