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Southern Tide appoints new Creative Head, Director for women’s design


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American apparel company Southern Tide has recently made two new recruitments for the role of Creative Director and Director… Craig O’Brien has been appointed as the new Creative Head while Jessica Zaro will play her role as the new Director – women’s design.

“O’Brien has become part of Southern Tide after 15 years at Vineyard Vines, most recently as Vice President of Men’s Design. O’Brien has extensive US and international experience in brand development. He is extremely passionate about growing small to mid-size brands and is skilled in all facets of product development, sourcing and design,” reads a statement issued by the company.

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Zaro has 14 years of experience in design and retail. She held roles at companies such as Shoshanna, Tori Richard, and Lilly Pulitzer. Moving forward, these two are expected to bring Southern Tide to the next level in design.

“Now more than ever, Southern Tide is looking to make its mark on the fashion and apparel world,” Chief Executive Officer Christopher Heyn mentioned.


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