Southern Tide appoints new Creative Head, Director for women’s design | Fashion News USA
Home » News » Fashion News » Southern Tide Appoints New Creative Head Director For Womens Design

Southern Tide appoints new Creative Head, Director for women’s design

Share: 
      Newsletter

READ MORE ON AppointmentFashion News USASouthern Tide

Southern Tide Store

Image Courtesy: chicagotribune.com

American apparel company Southern Tide has recently made two new recruitments for the role of Creative Director and Director… Craig O’Brien has been appointed as the new Creative Head while Jessica Zaro will play her role as the new Director – women’s design.

“O’Brien has become part of Southern Tide after 15 years at Vineyard Vines, most recently as Vice President of Men’s Design. O’Brien has extensive US and international experience in brand development. He is extremely passionate about growing small to mid-size brands and is skilled in all facets of product development, sourcing and design,” reads a statement issued by the company.

Also ReadCalvin Klein Jeans appoints new Global Design Head

Zaro has 14 years of experience in design and retail. She held roles at companies such as Shoshanna, Tori Richard, and Lilly Pulitzer. Moving forward, these two are expected to bring Southern Tide to the next level in design.

“Now more than ever, Southern Tide is looking to make its mark on the fashion and apparel world,” Chief Executive Officer Christopher Heyn mentioned.

 

Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Arvind Limited, Invista partner for Denim Show – DECODE

Indian denim major Arvind Limited and Invista, the largest fibre producer, have teamed up for the Festive Collection for 2017 – DECODE, held recently in Mumbai, India. The show presented...

Vietnam Junior Fashion Week 2017 from March 24

2nd edition of Vietnam Junior Fashion Week (VJFW) 2017 will open its gates in HCM City on March 24. At the two-day event,...

Kering appoints Fabrizio Malverdi as Brioni CEO

Menswear couture house Brioni has appointed Fabrizio Malverdi as the CEO of Brioni, effective 18 April, 2017. He will replace Gianluca Flore, who...

Chloé appoints new Creative Director

Chloé, a French fashion house, has announced Natacha Ramsay-Levi as the new Creative Director of RTW, Leather Goods and Accessories. She will take the charge from April 3, 2017. Ramsay...

Tokyo Fashion Week: Vietnamese designer to unveil haute couture assortment

Veteran designer from Vietnam, Nguyen Cong Tri, will unveil his latest Haute Couture No. 10 collection at Tokyo Fashion Week Fall/Winter 2017-18, scheduled...

H&M breaking gender barriers with ‘Denim United’

H&M, the Swedish multinational fast fashion retailer, has unveiled a sustainable unisex denim collection called Denim United and breaking down traditional gender barriers. The...

French fashion house Emanuel Ungaro names new Creative Director

Emanuel Ungaro, a French fashion house which is restructuring its women’s ready-to-wear division, has announced appointment of Marco Colagrossi as the new Creative Director for the segment. He is succeeding...

Mission unveils VaporActive apparel line for men, women

Mission, known for its thermoregulation apparels, has launched its new collection of VaporActive clothing for both men and women. Powered by 37.5 technology,...

Calvin Klein Jeans appoints new Global Design Head

US fashion retailer Calvin Klein has tapped Luella Bartley to take care of the brand’s design and expansions globally. Her participation is quite...

Ralph Lauren’s Womenswear VP departs

Following the resignation of Stefan Larsson, CEO at Ralph Lauren is the departure information of Françoise Rousseau from her position of Vice President...