Having collaborated with designers such as Sibling, Eudon Choi and Zoe Jordan in the Design Forum previously, River Island has announced its latest collaboration with Ashish Gupta’s eponymous label, Ashish.
Ashish is the first designer in the series to present a gender-neutral collection, labelling the link-up as River Island’s penultimate Design Forum collaboration till date. The 15-piece capsule features loungewear, outerwear and dresses that embody “a fun and playful quirkiness”. It includes fridge-magnet alphabet sweats and embroidered pyjamas that have tongue-in-cheek slogans such as “sick of all this chic” and “good in bed”. On-trend and dramatically oversized sleeping bag puffer jackets and shimmering slip dresses channel in the designer’s signature glamourous style.
Describing his collection as “something lazy and a bit dreamy,” Ashish revealed that he wanted to inject a sense of humour yet deliver an easy-wear concept at the same time. As he puts it: “Something relaxed enough to slouch around the house in, yet stylish enough to be taken out.”
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Known for his ultra-high-end and heavily sequined pieces that blur the lines between casual daywear and eveningwear, a pair of embellished jeans by the designer retails somewhere around £ 1,000. But for the River island link-up, the pricing has been reworked to fall between a more affordable price bracket with an entry price of £ 30 rising to a maximum of £ 180.
A short film at London Fashion Week’s Fashion Film event in September will officially launch the collection which will then be available for purchase exclusively via River Island’s e-store.
Ashish has been a regular name on the London Fashion Week runway and is a three-time New Generation award winner. He has previously collaborated with the high street via a Topshop link-up.