Children’s fashion subscription service Kidbox is launching Baby by Kidbox, a seasonal apparel box for baby brands. The VC-backed startup aims at expanding its market positioning in the children’s apparel segment, which is expected to reach US $ 46.1 billion in 2017, according to Mintel Children’s Clothing US Report.
Baby by Kidbox builds on an exclusive shopping experience by including new-born babies and infants to 24 months. Each box includes 5 to 8 apparel and accessories from brands such as Giggle, Adidas, DKNY, Reebok, 7 For All Mankind, and Burt’s Bees among others.
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“All parents — especially new moms and dads — are starved for time and are looking for one place to shop for all of their children’s needs and style preferences,” Miki Racine Berardelli, Kidbox CEO said, adding, “With our baby extension, we are offering parents the convenience of purchasing stylish clothing curated especially for their babies without the fuss of having to search through multiple websites or driving to the mall. Meanwhile, families can enjoy their new clothes while knowing they are also giving back to children in need.”
Kidbox launched the Kids Board of Directors back in 2016, which allows children to work on business projects as local ambassadors. The company also partnered with K.I.D.S./Fashion Delivers to outfit a child in need with every Kidbox that is purchased.
“Based on the growth trajectory since Miki’s arrival and the new team we are building, Kidbox is now positioned to be the leading children’s box e-tailer and the new distribution avenue for brands looking to reach their target consumers,” said Co-Founder Haim Dabah.