H&M, the Swedish multinational fast fashion retailer, has unveiled a sustainable unisex denim collection called Denim United and breaking down traditional gender barriers.
The collection will blur the borders between men’s and women’s fashion by pulling inspiration for fabrics and silhouettes from both. Denim United will feature oversized cuts and casual mix-and-match pieces including work wear jackets, overalls and slouchy shorts. The garments in the collection are made with sustainable materials such as organic and recycled cotton.
“It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting. Today we see there are no boundaries in democratic style. Fashion should always be inclusive,” said Marybeth Schmitt, Spokesperson of the brand.