Fashion retailer Ralph Lauren has tapped Jonathan Bottomley for the newly created role of Chief Marketing Officer with effect from 3rd April. He will be responsible for evolving Ralph Lauren’s brand voice, leading the global marketing team and building cut-through marketing strategies across the company’s brands.
Jonathan previously served as Chief Strategy Officer at Vice Media. Prior to that, he was Chief Strategy Officer and Managing Partner in the London headquarters of Bartle Bogle Hegarty where he led strategic brand-building efforts for clients across the luxury and consumer lifestyle sectors.
In another development, Tom Mendenhall has been named Brand President – Men’s Polo, Purple Label and Double RL. In this newly created role, all men’s brands functions will report into Tom, including design and merchandising, and he will be charged with maximizing brand strength to improve sales growth.
Tom previously held the position of Chief Operating Officer at Tom Ford International. Prior to that, he held senior positions at Abercrombie & Fitch and Gucci.
Valerie Hermann, President of Global Brands, Ralph Lauren said, “Jonathan and Tom will play critical roles as we move forward in our evolution as a brand and Company. Jonathan’s innovative, integrated approach will bring freshness and cohesion to our iconic marketing efforts, while Tom’s proven experience and recognized excellence in men’s will support our continued growth in this category.”