Fashion label H&M unveils new ‘Conscious Exclusive Collection’ | Fashion News Sweden
Home » News » Fashion News » Fashion Label Hm Unveils New Conscious Exclusive Collection

Fashion label H&M unveils new ‘Conscious Exclusive Collection’


READ MORE ON Fashion News SwedenFashion RetailerH&MSustainable Fashion

H&M Conscious Exclusive collection

Image Courtesy:

H&M, the Swedish multinational fast fashion retailer, has unveiled its Conscious Exclusive Collection which includes BIONIC®, a recycled polyester made from plastic shoreline waste. 

The collection includes a full assortment for women and “relaxed formal wear” for men, pieces for kids, which will be available globally in around 160 stores from 20 April. The star piece of the collection is an intricate pleated gown.

Also ReadH&M unveils new ‘Close the Loop’ collection

“Creation of the collection was a “chance to dream” for its design team. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC®,” said Pernilla Wohlfahrt, Head of Design and Creative Director, H&M.

The Conscious Exclusive Collection is part of the fashion retailer’s movement towards a more sustainable fashion future for all consumers. H&M claims to be one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton. The fashion brand’s goal is to use 100 per cent sustainably sourced cotton by 2020.


Have some news? Let us know on

Recommended by Apparel Resources

Arvind Limited, Invista partner for Denim Show – DECODE

Indian denim major Arvind Limited and Invista, the largest fibre producer, have teamed up for the Festive Collection for 2017 – DECODE, held recently in Mumbai, India. The show presented...

Vietnam Junior Fashion Week 2017 from March 24

2nd edition of Vietnam Junior Fashion Week (VJFW) 2017 will open its gates in HCM City on March 24. At the two-day event,...

Kering appoints Fabrizio Malverdi as Brioni CEO

Menswear couture house Brioni has appointed Fabrizio Malverdi as the CEO of Brioni, effective 18 April, 2017. He will replace Gianluca Flore, who...

Chloé appoints new Creative Director

Chloé, a French fashion house, has announced Natacha Ramsay-Levi as the new Creative Director of RTW, Leather Goods and Accessories. She will take the charge from April 3, 2017. Ramsay...

Tokyo Fashion Week: Vietnamese designer to unveil haute couture assortment

Veteran designer from Vietnam, Nguyen Cong Tri, will unveil his latest Haute Couture No. 10 collection at Tokyo Fashion Week Fall/Winter 2017-18, scheduled...

H&M breaking gender barriers with ‘Denim United’

H&M, the Swedish multinational fast fashion retailer, has unveiled a sustainable unisex denim collection called Denim United and breaking down traditional gender barriers. The...

French fashion house Emanuel Ungaro names new Creative Director

Emanuel Ungaro, a French fashion house which is restructuring its women’s ready-to-wear division, has announced appointment of Marco Colagrossi as the new Creative Director for the segment. He is succeeding...

Mission unveils VaporActive apparel line for men, women

Mission, known for its thermoregulation apparels, has launched its new collection of VaporActive clothing for both men and women. Powered by 37.5 technology,...

Southern Tide appoints new Creative Head, Director for women’s design

American apparel company Southern Tide has recently made two new recruitments for the role of Creative Director and Director… Craig O’Brien has been...

Calvin Klein Jeans appoints new Global Design Head

US fashion retailer Calvin Klein has tapped Luella Bartley to take care of the brand’s design and expansions globally. Her participation is quite...