Fabletics and Demi Lovato team up for Female Empowerment | Fashion News USA
Home » News » Fashion News » Fabletics And Demi Lovato Team Up For Female Empowerment

Fabletics and Demi Lovato team up for Female Empowerment


READ MORE ON ActivewearFableticsFashion News USA

Demi Lovato for Fabletics

Image Courtesy: prnewswire.com

Innovative activewear label Fabletics, co-founded by Kate Hudson in 2013, announces it’s first-ever collaboration with music star Demi Lovato. With the brand’s core mission of investing in the growth of all women via healthy and active lifestyle choices – regardless of size, shape, age or ability – the new ‘Demi Lovato for Fabletics’ limited-edition capsule collection will take this mission of female empowerment and body positivity forward.

Kate Hudson, Co-Founder, Fabletics calls Lovato a very organic choice for their premier collaboration, adding, “When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics.”

The collection features garments inspired from Lovato’s unique personal style and will upkeep the brand’s constant partnership with the United Nations Foundation’s Girl Up movement – a “by girls, for girls” initiative that empowers girls to become a force of change for girls all the world over. Discussing the collaboration, Demi Lovato said, “When I was approached by Kate to do a collaboration for Fabletics, I couldn’t have been more excited.  I am thrilled to lend my voice to such a powerful brand and organization, both of which represent many of the values I stand for – particularly the importance of empowering girls.  Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart.”

Also ReadRue107 forays into activewear with body-inclusive range

Levato’s fashion line will see an introductory launch with a small set of limited edition pieces in mid-May, which will consist of a mixed bag of tops and leggings, followed by a full performance collection in August 2017 extending from bras and leggings to layering pieces including tops, jackets, etc.  The collection echoes the fashion meets performance DNA of Fabletics, amalgamated with styles inspired by Demi’s mission, music, and echoes of female empowerment.

The Demi Lovato for Fabletics capsule collection will retail in their stores as well as the brand’s official website across 8 countries.


Have some news? Let us know on news@apparelresources.com

Recommended by Apparel Resources

Fashion brand Theory makes management changes

New York-based men's and women's contemporary fashion brand – Theory has announced the inception of all new post of Chief Merchandising Officer that...

Adidas presents latest XbyO apparel collection

Adidas Originals has come out with the latest XbyO collection for Fall/Winter 2017-18 season. This season’s Adidas XbyO returns with a progressive design and alternate...

Lingerie brand LIVELY launches swimwear collection

LIVELY, the New York-based direct-to-consumer innovative lingerie brand started by former Victoria’s Secret executive, Michelle Cordeiro Grant, has announced the launch of its...

Kith collabs with Bergdorf Goodman

With yet another feather in its collaborative hat, New York-based streetwear brand Kith has launched its second collection with Bergdorf Goodman. Dubbed The...

Burberry’s Christoffer Lundman heads to Tiger of Sweden

The former Design Director of British luxury fashion house Burberry, Christoffer Lundman is on his way to Scandinavian brand, Tiger of Sweden. He...

Karl Lagerfeld reveals latest capsule

Karl Lagerfeld has a new capsule collection to flaunt for his own line, for which he, and sometimes his cat Choupette, serve as the sole muses....

Alessandro Sartori developing a new fabric

Artistic Director of Ermenegildo Zegna Group, Alessandro Sartori, is creating a new fabric to intermingle craftsmanship with nanotechnology. The fashion brand is developing a...

Max Mara and Woolmark introduce 100% wool denim line

Italian fashion house Max Mara and Australia-based The Woolmark Company have together developed an innovative Wool Denim line for Max Mara’s wool-rich Autumn/Winter...

New leader at Ralph Lauren!

Formerly the Group President of Global Beauty at Procter & Gamble (P&G), Patrice Louvet is joining the team at American fashion brand, Ralph...

New denim line Warp + Weft offers inclusive sizing at affordable prices

Former Creative Director of New York-based denim brand DL1961, Sarah Ahmed, has launched a new line of jeans dubbed ‘Warp + Weft’, which...