Christian Dior launched its new Tokyo store with style! Hosting a fashion show in the rooftop gardens of a luxury mall, where models sashayed down the ramp flaunting new looks designed under the supervision of Maria Grazia Chiuri, the fashion brand’s Creative Director.
In an attempt to emphasize and bring forth Dior’s connection with Japan, which is an “important market” for the fashion brand, Chiuri drew her inspiration from the country’s synonymous cherry blossoms and Christian Dior’s 1953 “Jardin Japonais” dress for her latest creations, in keeping with the sensibilities of the target market.
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Besides revealing the eight new lines from Chiuri, Dior used the platform to present its Dior Homme Fall Winter 2017 collection, for the first time.
The new boutique store will occupy five floors in Ginza Six, the largest retail facility in Tokyo’s popular shopping district boasting of 241 stores, half of which are flagships. Other luxury brands’ stores include Celine, Saint Laurent and Valentino.