A first-of-its-kind initiative for the benefit of Delhi-NCR, especially for Noida-based apparel exporters and domestic brands, Liva – the fashion fabric brand of Aditya Birla Group – yesterday opened its LAPF Studio in Noida. The Studio, spread over an area of 1,500 square feet, features more than 1,000 samples of viscose, modal and excel fibres with detailed specification in knit as well as woven which are being prepared by 70 fabric companies that are associated with LAPF (LIVA Accredited Partner Forum). Soon more such fabric manufacturers will add their samples to this Studio. From sampling for small to bulk orders to video conferencing with overseas buyers and barcode scanning (to get all information about fabric), the Studio features many such facilities.
Present at the inauguration of the Studio, Rajeev Gopal, Senior Executive President & Global Chief Sales & Marketing Officer; Manohar Samuel, President (Marketing & Business Development), Birla Cellulose; and Lalit Thukral, President, NAEC (Noida Apparel Export Promotion Cluster) were of the opinion that use of viscose has increased in apparel export from India; to almost 30 per cent in last few years, thereby reducing the exporters’ dependency on cotton-based fabrics. This Studio will create many such opportunities for exports as latest developments/collections of fabrics are now available at the doorstep of exporters.
Famous fashion designers Narendra Kumar and Riddhima Kapoor along with various exporters, domestic brands observed and appreciated the Spring/Summer 2017 collection displayed at the Studio… “Whenever our buyers come to us, we can’t show them too much of fabric samples at one place, but now this Studio will serve this purpose as it has really awesome collections,” said Vijay Shree, VP, Crest Design.
In discussion with Apparel Resources, Rajeev Gopal and Manohar Samuel said that to support the garment exporters, LIVA will soon open its Studio in New York as well so that more and more inputs can be shared between overseas buyers and Indian exporters. The company is also working to promote Liva for the handloom sector.