Development Commissioner of Handicrafts (Ministry of Textiles), India launched an ‘Integrated Design and Technical Development Project’ at the 43rd edition of “IHGF-Delhi Fair Spring 2017” in Greater Noida. Export Promotion Council for Handicrafts (EPCH) has taken the initiative of project’s implementation to guide artisans towards bringing out products as per market demand and suitability as well as reviving languishing crafts.
For this project, which aims at engaging new generation artisans who are drifting away from their family’s craft practice, Development Commissioner has engaged designers from leading design institutes of India for imparting training to artisans.
Total 40 artisans with a majority of women from Jodhpur, Bhabaneswar and Narsapur, trained by these designers, were brought to showcase their existing skills with newer ideas at this year’s fair. Buyers and visitors are said to find these products innovative as they are paying heavy attention to the exhibitor’s stalls.
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Pramila Choudhary, Textiles Designer from NID said, “I am working with women in Jodhpur who are engaged in practising age-old Ari Tari craft done to make odhanis and stoles, and I have tried to retain the originality of their craft as well as sustainability and character attached to craft.”